Aug 12, 2026 · 51 min · 12 segments
Rik Moore, Managing Partner, Strategy at The Kite Factory, joins the IPA Making Sense Podcast to talk through how his comedy career influenced his career in advertising, how leaders can balance brand…
Rick MooreGuest
Molly BruceHost
Simon FrazierHost
You understand lots of different perspectives in terms of rather than just getting in that London bubble or whatever it might be.
Because it is, I, I think breaking the London bubble in your head was always a challenge for planners.
The, the analogy I use is AI is like a springboard that can help you jump further.
But if you're gonna make the most of it, you still have to make the jump and you yourself still have to land the jump.
How do you as a human with your creativity push beyond this? Where can I take this? How can I add my input? I've been employed to come up with a solution for this.
How do I make this mine? There's a parallel to comedy there, which is how is this...
How is, how do I make material that is only for me? So early on, well he was studying for a degree in maths at Manchester, so he would do incredibly complex mathematical gags knowing nobody could rip them off.
You understand lots of different perspectives in terms of rather than just getting in that London bubble or whatever it might be.
Because it is, I, I think breaking the London bubble in your head was always a challenge for planners.
The, the analogy I use is AI is like a springboard that can help you jump further.
But if you're gonna make the most of it, you still have to make the jump and you yourself still have to land the jump.
How do you as a human with your creativity push beyond this? Where can I take this? How can I add my input? I've been employed to come up with a solution for this.
How do I make this mine? There's a parallel to comedy there, which is how is this...
How is, how do I make material that is only for me? So early on, well he was studying for a degree in maths at Manchester, so he would do incredibly complex mathematical gags knowing nobody could rip them off.
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