Mike Follett
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Search complete. 3 mentions across 1 episode found for "Mike Follett".
Sep 28, 2026
Pesach LattinHOST
are only a little bit better than the A ads.
Pesach LattinHOST
Mike Follett runs Lumen Research, the company that straps eye trackers on people to find out if anyone actually looks at ads.
Pesach LattinHOST
Two years ago, he sat here and swore attention would never be a currency.
Pesach LattinHOST
Since then, the IAB, the MRC and SIM all wrote guidelines anyway.
speaker_0ADVERTISER
Deserve to win.
Pesach LattinHOST
My guest today runs a company that puts cameras on people and watches their eyes to find out whether anyone is looking at the ads.
Pesach LattinHOST
The answer, and I want you to sit down to this, is mostly no. Mike Follett is the CEO of Lumen Research, who spent 11 years being an overnight success, and he's the only man in advertising who would tell you to your face that attention spans are not real, which coming from the CEO of an attention measurement company is a bit like your priest admitting he has some doubts about the building.
Pesach LattinHOST
He was here in 2024, and he told me that attention would never be a currency.