Name, Image and Likeness

We'll now pivot to the situation at the University of Louisville.

Here's what Dr. Bradley had to say.

Looking at what's

required to compete in this NIL era, the last athletics budget was projected to have a $30 million deficit.

As the chief administrator of the university, how do you reconcile

that? How do you fix that? You can't.

You can't.

I mean, at some point then it's going to come at the cost, you know, where you have to make hard decisions about what does the next season look like or what are the sports that you can do.

And I think always the concern is that we never wanted to see any of the scholarships that existed for other athletes.

So people forget, we're talking about, like in the case of the University of Louisville, we have over 600 student athletes.

And then when you look at sort of NIL, it really is only a small portion of those 600 student athletes.

And it was all about getting a college education and getting a degree is what college athletics was about.

and uh what we will see is that you know we will see universities i think across the country will have to make decisions around you know what they can support around sports josh your response to that

yeah i think as we talked uh about with board chair and president myself when we put out that white paper relative to where college athletics currently sits uh The $30 million deficit was an opportunity for us to say, what does this really cost to operate a pretty successful athletic department? And I do think athletic departments and universities have been pretty good at, as I say, left pocket, right pocket exchanges and accounting, for lack of better terms, where, you know, is there...

tuition vouchers for out-of-state students that are given to the athletic department and all these different ways.

Is the university going to pay for utilities? Are they going to pay for this? Are they going to pay for that? And it just kind of gets shifted on the accounting ledger and nobody is the wiser.

And so what we did when we created this budget is what does this really cost? And this is what it's going to cost.

And we want people to see that because this business model has been disrupted and turned on its head.

23 sports, real quick, 23 sports, two of them.

make money.

Right.

Right.

To that point, you mentioned the white paper that you and Dr. Bradley and board chair Larry Benz put together.

It was called College Athletics is Running Out of Time.

You've gotten a lot of publicity for that.

We'll now pivot to the situation at the University of Louisville.

Here's what Dr. Bradley had to say.

Looking at what's

required to compete in this NIL era, the last athletics budget was projected to have a $30 million deficit.

As the chief administrator of the university, how do you reconcile

that? How do you fix that? You can't.

You can't.

I mean, at some point then it's going to come at the cost, you know, where you have to make hard decisions about what does the next season look like or what are the sports that you can do.

And I think always the concern is that we never wanted to see any of the scholarships that existed for other athletes.

So people forget, we're talking about, like in the case of the University of Louisville, we have over 600 student athletes.

And then when you look at sort of NIL, it really is only a small portion of those 600 student athletes.

And it was all about getting a college education and getting a degree is what college athletics was about.

and uh what we will see is that you know we will see universities i think across the country will have to make decisions around you know what they can support around sports josh your response to that

yeah i think as we talked uh about with board chair and president myself when we put out that white paper relative to where college athletics currently sits uh The $30 million deficit was an opportunity for us to say, what does this really cost to operate a pretty successful athletic department? And I do think athletic departments and universities have been pretty good at, as I say, left pocket, right pocket exchanges and accounting, for lack of better terms, where, you know, is there...

tuition vouchers for out-of-state students that are given to the athletic department and all these different ways.

Is the university going to pay for utilities? Are they going to pay for this? Are they going to pay for that? And it just kind of gets shifted on the accounting ledger and nobody is the wiser.

And so what we did when we created this budget is what does this really cost? And this is what it's going to cost.

And we want people to see that because this business model has been disrupted and turned on its head.

23 sports, real quick, 23 sports, two of them.

make money.

Right.

Right.

To that point, you mentioned the white paper that you and Dr. Bradley and board chair Larry Benz put together.

It was called College Athletics is Running Out of Time.

You've gotten a lot of publicity for that.