The “Inner Propaganda:” How To Change Your Beliefs, Influence Reality & Build the Ultimate “ Antifragile Identity”

I like the idea of what I call a belief growth mindset, and that means that you're constantly looking to update your beliefs.

Nobody was more certain or more full of conviction than Adolf Hitler, right? We often use argumentation instead of investigation.

We need to believe better.

You could be a belief leader, not just a thought leader who introduces an idea, but someone who is able to build belief or cultivate belief.

We work with people in businesses all the time, right? Rarely do people succeed by sticking to-

Let me read this to you.

I, I think it just goes into what we're talking about here and why it's really important.

You wrote this blog post, Eoin, I would say a couple years ago.

It says, "There was not a singular crease on a military uniform that the lady was wearing.

On her lapel, the flag of the Democratic People's Republic of Korea," and that's North Korea, "was presented proudly, and all of her colleagues were dressed equally sharp.

As she pointed to the fortified DMZ line 100 yards behind her, she smiled as she began to explain the history of the war." Eoin, I think you're pointing to this natural human experience whereby different people can look at the same events and interpret them as completely different.

You, you can be living in a totally different reality even if the events were exactly the same.

And, and it reminds me too, Eoin, of when I visited Vietnam, and they called it the American War Museum.

Mm-hmm.

Yeah.

And it's playing out today, you know, where we have videos [laughs] online showing events, and it's interpreted as very different realities.

So the question for you, Eoin, to start this entire [laughs] discussion about beliefs and influence-

Yeah

... is why do we do that? What is it about our beliefs that influences our reality?

I think the first thing to realize is that the way in which we think beliefs work typically revolves around this notion of logic.

So we use logical reasoning to work out what's plausible or what's possible or what's true.

Mm-hmm.

And we very much talk about the concept of truth like it's some objective truth.

And when I say it's true, I mean it's objectively true.

The problem with that definition is that there's n- you know, it- it's really murky to try to actually identify what objective truth is.