Nir Eyal
American authorWikipedia
38
MENTIONS
30
EPISODES
25
PODCASTS
Search complete. 38 mentions across 30 episodes found for "Nir Eyal".
Oct 30, 2026
Rachel SheehanGUEST
I read a really good book since the book club finished called Beyond Belief.
Rachel SheehanGUEST
So anybody who's looking for a book recommendation at the moment, it's by a guy called Nir Eyal.
Rachel SheehanGUEST
His name is N-I-R-E-Y-A-L.
Rachel SheehanGUEST
And I've recommended it to the lads since.
Steven BartlettGUEST
But one of the things that I really got from that was People think we're motivated by pleasure.
Steven BartlettGUEST
And when I sat with Nir Eyal, who wrote the book on distraction and procrastination and why people do it, one of the really key messages I took away was that we're actually motivated by the avoidance of discomfort.
Steven BartlettGUEST
And so I quizzed him on it.
Steven BartlettGUEST
I was like, really? Okay, so sex.
J.P. NerbunGUEST
You know, the way I read books, John, is that I take and I try to implement quickly.
J.P. NerbunGUEST
I remember reading the book Indistractable by Nir Eyal.
J.P. NerbunGUEST
Really, really good one.
J.P. NerbunGUEST
And like everything, I'm going to try it out.
Jessica FlaniganGUEST
actually kind of do think that the mainstream maybe it's because of the experience of COVID and people were so concerned about that and they were like Zooming, Zoom schooling with their kids or whatever, but bioethicists who have been critical of me in my other stances about public health paternalism agreed with me when it came to challenge trials.
Jessica FlaniganGUEST
Nir Eyal's very, prominent bioethicist and he's defended challenged trials and Jennifer Blumenthal-Barbee is another one.
Jessica FlaniganGUEST
And so that I think has more mainstream acceptance even among bioethicists and public health ethicists who are generally quite paternalistic.
Jessica FlaniganGUEST
But another thing about public health ethics is that people in public health ethics are very focused on population health and the kind of core justification for public health ethics is contagious transmission.
Jo RawboneHOST
Intentions need to be complemented with relevant actions, big and or small, as long as they are in service of the intention.
Jo RawboneHOST
What we're really talking about is personal agency, which Nir Eyal reminds us is not about having the answers to everything, but in simple terms, believing we can make a difference.
Jo RawboneHOST
This means rather than avoiding discomfort, frustration or pain, we prove to ourselves that we can both survive it and go on to thrive.
Jo RawboneHOST
Expect me to focus in increasing intensity about our personal agency because it lies at the heart of Ignite.
Howard SchubinerGUEST
And that makes a big difference.
Howard SchubinerGUEST
There's a great book called Beyond Belief by Nir Eyal.
Howard SchubinerGUEST
which really gets into this and he really explains how beliefs are a choice and everybody has to, you know, do what's best for them.
Howard SchubinerGUEST
So it's not a question of judgment or, you know, saying what I think is right or cramming my ideas down anybody's throat.
Steven BartlettGUEST
But one of the things that I really got from that was People think we're motivated by pleasure.
Steven BartlettGUEST
And when I sat with Nir Eyal, who wrote the book on distraction and procrastination and why people do it, one of the really key messages I took away was that we're actually motivated by the avoidance of discomfort.
Steven BartlettGUEST
And so I quizzed him on it.
Steven BartlettGUEST
I was like, really? Okay, so sex.
Jess ButcherGUEST
Mm-hmm.
Marie OuttierHOST
Um, or Nir Eyal, who has a different approach, which basically, uh, is all about indistractable and just you having to come up with a discipline to avoid being distracted, and some other people think it's, you know, the system needs to change.
Marie OuttierHOST
I would love to understand from your perspective, where do we start when we know that we have this addiction?
Jess ButcherGUEST
I think there's, there's multiple different things that need to happen at once, and I think we're at the beginning of that journey.
Ruby RybaGUEST
Yes.
Ruby RybaGUEST
It reminds me of in Nir Eyal's book, Indistractable, he talks about progressive extremism.
Ruby RybaGUEST
So when developing a new habit, so he talked about losing weight himself and he realized that these, you know, intense diets would work, but then his weight would yo-yo back up, right? So that's a little similar to stopping your phone use for a week or whatever, and then going
Monica PackerHOST
back.
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