Malcolm Gladwell

It's just natural.

It's like that Malcolm Gladwell shit.

February of 1987, Poison hit paid hurt, okay? Talk Dirty to Me, single, and the MTV video caught absolute fire.

And on May 23rd, 1987, exactly one year after its release, Look What the Cat dragged in, hit number three on the bilbs.

Now, Shammai's not saying don't come back to me in a month or come back to me in a year, but there ought to be some decency that you show when you arrive at the door with such questions.

So it's a great, you know, it's a, so, you know, A number of years ago, people talked a lot about Malcolm Gladwell's book, Talking to Strangers.

And one of the things that Gladwell talks a lot about is about how we don't understand strangers.

We don't understand anyone, really.

Them knowing everybody's name in their neighborhood and having a watch on the neighborhood and watching people go by and being a part of the community.

Again, out- I always reference Malcolm Gladwell's Outliers for this, because it's why the Italians in Outliers weren't dying of heart disease like the rest of America, because they were community-based people.

So it's like, do you know your neighbor's name? Do your kids get to run out on the street and play? Like, that's my goal, right? Like, that for me is when it's like, okay, we've reached, like, I don't have a neighborhood where my kids can run around right now.

Like, that's my fantasy for my family.

Yeah, yeah, yeah.

Was that popularized? Was it Malcolm Gladwell, Outliers? Was that the big book that really put that out there? That was

the big one, yeah.

I mean, it was already...

Doing these kind of subtraction audits regularly is probably a good practice.

Have you found this has popped up for you? I mean, I can imagine, you know, I think about that first book is the way you described it and just all the events that led up for you to have that kind of focus.

And now you're talking about having debates with Malcolm Gladwell.

And so I can imagine the ideas that you're exposed to and the research that you're exposed to is so much wider.

Another community, we've had the opportunity with Emma Stewart, being one of our advisors and her coming from netflix and her deep connections in the sustainability world and so we're doing a boot camp also at climate week and we're going to build upon that also so there are all these different communities where we can coming back to the first thing is to grow to strengthen and to amplify the work that they're doing

have you read the tipping point by malcolm gladwell

I've read parts of it.

I've not read the full thing.

It feels inspiring.

But today, in this deep dive, we are going to look at a massive stack of research drawn from Malcolm Gladwell's book Outliers, and we are going to, well, completely dismantle that beloved myth.

We really are.

It requires a profound shift in perspective.

And the reason why we landed on 30% is because there's a theory of representative bureaucracy.

It actually reminds me of Malcolm Gladwell's tipping point stuff a little bit.

But until you reach 30% of an underrepresented group in a public institution, that group can't impact the institution for their benefit.

So anything under 30%, underrepresented groups are just assimilating to survive.

I feel like there's a couple of things that were, have you read the book Outliers? No.

Malcolm Gladwell.

But I know of that author and I've heard him talk about that book.

It's about right place, right time.

There's a 50-year window, opened in 87, closes in 2037.

The middle of it is the tipping point, you know, Malcolm Gladwell.

where we had this consciousness, it was an escalation of consciousness.

So now we have it, we carry it, we embody it, we go everywhere with it.