Would You Risk It All for a Shot at Building a Billion-Dollar Brand With Gordon Ramsay?

And I remember I, I looked at the marketplace, and this is, say, around 2010-

Okay

... ish, give a year or two, give or take a year.

And I went to the owner of the company and I'm like, "I've been thinking." I'm like, "The marketplace is changing.

The way we interact with our consumer, our customer, our partner is changing."

Mm-hmm.

I'm like, "We need to be about community." So I went to him and I had, like, Facebook up on my laptop, and I was thinking about, how do we create this amazing cooking community that uses our products? And so I went with, to him with this idea, and he did one of these.

I'll do it to the camera.

Hand to the face he goes.

[laughs]

And he looks at me and he goes, "Listen, kid, this Facebook thing, it's never gonna last."

Yeah, it's a fad.

Yeah.

Yeah.

[laughs]

He's like, "I've already been through MySpace." [laughs] And, and I'm like...

And I walked out of his office, and that was the first, like, kind of punch to the gut where, okay, this is not gonna last.

Yeah.

I've gotta, I've gotta...

I, I'm being forced to embrace plan B.

Yeah.

It's like evolve or die, right?

Yeah.

Yeah.

And th- I walked out that night and, uh, I remember I told my co-founder.