Like what have you learned around building the business of Hexclad with product launches and novelty?

Lots of impact there.

Yeah.

I'll start with the juicer because it was an enormous failure.

And it's the best thing that ever happened to me.

Because I was in a cookware company, I didn't want to compete against my friends.

So at first, I love juicing.

I'm curious, what are your thoughts on sales and promotional

[laughs]

You can't magically make it w-...

If it's not meant to work, it's okay.

Regroup, right? Pull back, regroup, close down the juicer, start, start the cookware.

Because, like, we started this conversation off talking about failure.

I, I, I spoke at VCon last year to this group, and that's what I talked about, was my, my part was about failure.

I go, "Failure has been my, my, uh, my nemesis and my best friend in my road to success." Um, you have to, you have to really look, like I talked about in the mirror, when it comes to failure, what was my role in the failure? What wasn't my role? You know, you're gonna have a big role in it.

Mm-hmm

Yeah.

...

I don't think we even had internet then.

And the movie Braveheart came out, and I remember I had a free movie pass to the Glendale Movie Theater.

So I'm like, "I'm gonna go see this movie to cheer me up." And I, I crutch down the hill, and I go to the bus stop, you know.

I have no car now.

And I take the bus, I see Braveheart, you know, it inspires me, and I come back.

And there, in the basement at the Canton Fair, Danny finds it, a new nonstick technology he believes he can turn into a cookware success, thanks in part to one very important man.