Brand
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Search complete. 770 mentions across 207 episodes found for "Brand".
Sep 16, 2026
Shawn BusseGUEST
Oh, yeah.
Shawn BusseGUEST
Brand, like it was called public relations, but it was like top of the mountain there.
Shawn BusseGUEST
Like super important.
Shawn BusseGUEST
Again, brand, abstract, hard to quantify, long-term value.
Shikha NarulaGUEST
So just investing in that and make, making sure you're staying on top of that, uh, is equally important.
Jim MarousHOST
It's interesting because when we had the discussion, when I had the discussion at Bank America's or at the Financial Brand Forum about Erica and the power of Erica and, and the possibility as you look at agentic AI and all this, one of the things with Erica is that that was also a major problem in that how do you make Erica important to all the different silos you have within Bank of America? How do you bring other parts of the organization to really leverage what's possible with that conversational thing? And I think also with the rewards programs, I look at your program and I sat down with a person at Bank of America.
Jim MarousHOST
One of the interesting parts there was I saw that this could be a conversation to bring the digital customer back in the branch.
Jim MarousHOST
Not that they couldn't find out all about your rewards program, and they won't, they'll certainly hear about it digitally.
Sadie ThomaGUEST
There's an article that you can check out that launched this morning.
Sadie ThomaGUEST
Brand DNA is ...
Sadie ThomaGUEST
And Brand DNA Sequencer in particular is an AI product that we just launched, and this, I'm gonna try to explain it in a very simple way.
Sadie ThomaGUEST
Um, say you are a CMO or you're a marketer.
Sadie ThomaGUEST
You have all of these elements of your brand, right? You've got visual language, you've got messaging, you've got positioning, you've got all these elements of, what does this brand stand for? Brand voice, et cetera.
Sadie ThomaGUEST
And, um, and as a marketer, as a creative, you're taking all that.
Sadie ThomaGUEST
Every time you think about messaging to put out into the market or campaigns to run, you're pulling from all of those sources.
Sadie ThomaGUEST
They're often living as docs, you know, all over the place.
Sarah HendricksonHOST
So you've scaled marketing teams during periods of rapid growth, overseeing both the creative storytelling and the commercial performance.
Sarah HendricksonHOST
How do you make sure marketing is building the brand and driving the business at the same time?
Katie MarstonGUEST
Brand building and performance are not trade-offs.
Katie MarstonGUEST
They go hand in hand.
Katie MarstonGUEST
They are under the same P&L.
GinaGUEST
... teach you the ways.
GinaGUEST
Um, and the other one that I've really liked...
GinaGUEST
Now, there's JoinBrands.
GinaGUEST
I really never got into JoinBrands.
GinaGUEST
Um, Coley seemed a little confusing to me.
GinaGUEST
I really didn't get into that one yet.
Kathleen BoothGUEST
[upbeat music] Brand is the thing that can really cut through that.
Kathleen BoothGUEST
When everything starts to sound similar, brand is the differentiator.
Kathleen BoothGUEST
It's what makes people trust you.
Sam StromHOST
What do you think is your biggest takeaway from that report?
Amanda AndersonHOST
I think that my biggest takeaway is Brands still matter, but I still think that like style base is on the rise.
Amanda AndersonHOST
And I think that people just care so much more about fabric content and about the vibe that they're going for more than just buying anything because it has a brand.
Amanda AndersonHOST
And I think obviously people are going to the RealReal because they're getting brand names.
Adam SchwabHOST
It's yours.
Adam SchwabHOST
Um, brand, we can't disagree with that.
Adam SchwabHOST
Brand's an easy one.
Adir ShiffmanHOST
Yeah.
Adam SchwabHOST
Now, the one that we agree with, but there's a, some orders of magnitude, well, not literally, in our views on this, which is, which, well, you think Apple has got this amazing ecosystem that gives them mega switching costs.
Megan CollierGUEST
There's just to name a few so people can do some research like Incense, B-Roll, Cosplay.
Megan CollierGUEST
Coley, Join Brands.
Megan CollierGUEST
Also, a lot of people go on Fiverr.
Megan CollierGUEST
So they go and they create a Fiverr gig of like, hey, I'm a Gen X UGC creator or Gen X UGC video, right? It's like a Fiverr gig.
Tiffany NeumanGUEST
And then my team still builds the websites, but we have a very codified process based on the years we've been building websites that we know like what methodology converts, what language, but also like when people are reading through it, what is the best way to create and position it.
Tiffany NeumanGUEST
So in as quickly as I can say it, that's what we've created, and it's called Brand OS.
Tiffany NeumanGUEST
It's called a brand operating system, so it really looks at like building an ecosystem for your whole brand and business from the ground up.
Tiffany NeumanGUEST
But it can be used with newer entrepreneurs absolutely, and to your point, you are like established.
27 MINS LATER
Tiffany NeumanGUEST
Nothing's coming to mind at, at the moment.
Tiffany NeumanGUEST
But, no, I mean, I th- we get your point.
Tiffany NeumanGUEST
I think it's a matter of throwaway, you know? And that's the whole point of, like, why my business is called Your Legacy Brand is, you know, this is what-- To have true success, I believe, in business, you need a system, right? S- it's a system, and when you're f- kind of flying by the seat of your pants or building the plane, like, as you're flying it, then, yeah, you may have some success, and you may get some sales, and you may do that, but it's not a codified system that will continually bring you results in.
Tiffany NeumanGUEST
And not only that, but I feel like it just, from what I've heard of a lot of clients is, like, once you have, like, the branded operating system, like I call it, in place- It kind of just, like, has you relax.
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