Jul 5, 2026 · 1 hr 1 min · 15 segments
Peter Woods is the Managing Director of Premier Events - the company behind the 4WD Adventure Shows - held in Sydney, Adelaide, and Perth each year. Peter has been passionate about 4x4s and camping…
So when you started your business in 1990, what was the focus?
I've always loved filming because in photography, I've always been involved with it from advertising marketing.
So, you know, spoke to Opposite Lock because Opposite Lock, people don't know, was West Australian company, Adrian Stafford.
And so I went and saw Artie and Neil and we did a whole series of how to use the gear.
and
a lot of the SAS manuals actually ended up adapting for the Australian standards.
I had no idea.
I know that because Artie and Neil were involved and Artie was in commander of decent deployment on the, he helped design the lander over at Parenti.
They sold them and
So when you started your business in 1990, what was the focus?
I've always loved filming because in photography, I've always been involved with it from advertising marketing.
So, you know, spoke to Opposite Lock because Opposite Lock, people don't know, was West Australian company, Adrian Stafford.
And so I went and saw Artie and Neil and we did a whole series of how to use the gear.
and
a lot of the SAS manuals actually ended up adapting for the Australian standards.
I had no idea.
I know that because Artie and Neil were involved and Artie was in commander of decent deployment on the, he helped design the lander over at Parenti.
They sold them and
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