The Real Reason Most Audio Plugins Never Sell w/ Dani Karanyi (Karanyi Sounds) | Ep 38

because we think that the analog hardware looks very important still for musicians because analog feels quality.

The linear elements feels more modern and the limited controls are really easy to use.

So it's a very friendly thing.

CloudMax was a very popular product when it released, and I was really surprised because it was a love project.

So it was not really well marketed or planned.

It was something that I really wanted to do because I love ambient music and big, luscious sounds.

So this plugin is all about that.

And we streamlined this plugin into the one that released for the second one in 2025.

And we added some advanced controls.

And we take out some elements which we thought that it might be not enough friendly.

So we tried to combine into a much simpler look and more vertical layout.

And we had the similar product at that time, Matra, which is a delay effect.

It has a much better vertical layout.

So we completely redesigned the CloudMax series for the second one.

and we hidden the advanced controls.

So it's important to see that on CloudMax, we still have like 50 plus controls, but still it's not pushing to you.

So it's hidden in the advanced control panel.

We also made some custom skins, which people really loved it.

So this one was an early version that I drew for the plugin.

And we thought maybe it would be nice to have as an extra skin to give as a more personal touch for it.

It's an interesting stuff.

So just to compare, this was the first gen and the second gen.

So we kept the design parts.

So the branding was starting to evolve.

So we kept the big knobs, the dual knobs and the basic colors, but we started to streamline it more.