May 20, 2026 · 56 min · 15 segments
Want to learn how to build memorable brand experiences? In this episode, Brian Mazza — lifestyle entrepreneur and founder of HPL (recently acquired by Life Time) — shares his insights on how he…
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Brian MazzaGuestAlex GarciaHostBrian BlumHost:max_bytes(150000):strip_icc():focal(899x0:901x2)/photo-jul-05-2-27-37-pm-4a3fc6e3f8fc441192ae63b09e355614.jpg)
People are going to judge you no matter what, and 99% of the people want you to fail, but I love that shit.
Brian Mazza is a lifestyle entrepreneur who recently sold his company HPLT to Life Time Fitness last year.
He's a master of building hospitality companies and world-class experiences, not to mention being a creator with over 800,000 followers on social media.
I have had people leave the summits and within an hour be like, "I just quit my job of 15 years.
Thank you." All right, dude, I don't know you, but I have to hold your arm right now, and we're gonna get smacked in a 40-degree wave together.
We talked to him about what it takes to build a world-class experience, Life Time's goal of becoming the go-to third space in communities across America, and something I think y'all will love is how he'd save the struggling bar industry.
You're gonna learn a ton in this one about the future of experiential marketing, but first, we gotta get into the story that he told at the beginning of the episode.
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People are going to judge you no matter what, and 99% of the people want you to fail, but I love that shit.
Brian Mazza is a lifestyle entrepreneur who recently sold his company HPLT to Life Time Fitness last year.
He's a master of building hospitality companies and world-class experiences, not to mention being a creator with over 800,000 followers on social media.
I have had people leave the summits and within an hour be like, "I just quit my job of 15 years.
Thank you." All right, dude, I don't know you, but I have to hold your arm right now, and we're gonna get smacked in a 40-degree wave together.
We talked to him about what it takes to build a world-class experience, Life Time's goal of becoming the go-to third space in communities across America, and something I think y'all will love is how he'd save the struggling bar industry.
You're gonna learn a ton in this one about the future of experiential marketing, but first, we gotta get into the story that he told at the beginning of the episode.