User-generated content

everything.

I think, like, what you're describing is, like, you basically are, like, the OG with UGC.

Yeah.

Like, you're doing UGC before it was even, like, a thing, really.

And that, I think, is the most...

That's his drink.

Yeah.

Um...

We did.

And I think this is one of the most intimidating income streams for some people in our space because for whatever reason, whenever influencers or content creators, whatever you want to call yourself, do brand deals or UGC deals, it doesn't feel right.

scary or icky for whatever reason but the second you start promoting your own product and you put yourself out there and your heart and soul into something then that's where people like have a big freeze or just procrastinate on doing it when in reality this can be one of the most impactful income streams it can be one of the most um grow or like how would i say that like one of the most you know what i'm saying

I'm trying to like makes this is

But overall, I think that talking to all these people is just kind of hindering your growth too.

And then at the same time, you're going to want to have people on that talk to the UGC people.

And I'm like, I don't care at all about that.

But you need that on because this is your field where I want to talk to the marketing type of stuff.

But that has nothing to do with tons of people doing Amazon or UGC or any of that stuff.

So it's just a completely different what our goals are of like who we really want to talk to that we would find interesting personally, you know, which it's not like I don't find any of those people interesting.

It's just sometimes the topics just like, okay, I'm not supposed to do with anything

Okay.

I think I'll, you know, start powering up the ship, warming her up, make sure we got our navigation all set, as Anthony just has a thousand yards to remembering his time with the Grim Horizon.

Yeah, because like I said at the end of the last episode, you're going to go to the Zenmin system, and one of the most prominent planets that are in there is Hyrum, the last sort of bastion before you turn from space pirate into kind of free-for-all pilot for the UGC.

So you start logging in to the coordinates that you have there.

We see everyone in their respective spots.

But yeah, I just kind of let them know that the Grim Horizon is not someone to be trifled with.

With that being said, I would say before FTL breaks, I keep forgetting names.

Orion, you see a blip on your commander screen and you see that it has the insignia of UGC on

it.

And my first stop was at Kalangala.

Can you imagine? And why that excited me a lot is because it was my first official UGC deal.

So, whoo! Ah, J Tribe, thank you.

Thank you for engaging with my work.

Thank you for sharing because right now it's really reaching the right people.

So for those who do not know what a UGC is, it's user generated content.

So you basically send an email to a brand that you'd like to work with and you tell them that, hey, I can use my content to promote your place.

in exchange for like maybe pay in kind.

I hunted one afternoon and never went back out again.

And, uh, little bit of a disclosure here I've kind of just set Kentucky on the back burner because I had an opportunity arise with a company to work with kind of ignored them for a while didn't know if it was legit or worth my time but then we got to talking a little bit of numbers and it's just like you know Some of these companies reach out, and they want UGC, which is user-generated content.

And that's for them to just use in marketing and things like that.

And they said they like the way my stuff looks.

Then they're just going to watch the cure rated show.

games and shows that other people are going to do that get highly rated, much like, I mean, you can think of any UGC platform, be it if it's Roblox or even Super Mario Maker, like the cream is going to rise to the top.

And those creators, much like, you know, everything else, YouTube and whatever, then they're going to make a few bucks.

So we're going to have this kind of creator economy where anybody can be a creator.

And we're not just talking about like hero ads like, you know, like high production quality video or Super Bowl or kind of like your bigger hero campaign.

You're talking about your hygiene content, your creator content, your memes, your kind of low promo, UGC, like kind of the whole thing.

yep yeah the full gamut i mean folks will use this at the at the upper funnel stages for just brand strategy um where you usually usually using more audience data like what are people talking about where creators talking about what's happening in the comment sections or at the tactical levels where it might be let's look at what the category techniques are and you know uh how are people selling emf shields right now uh and what are yeah the old tactics that we were aggregating back in 2017 but now just done at a much higher scale through ai

Awesome.

And then you can refine ideas, you can create ideas, you can riff on your existing ideas, but we'll build up that test matrix for you.

Wow, that's pretty awesome.

And do you find most creative agencies are using this data for in-house creatives, UGC influencer, handing off to the agency for some bigger studio shoot? Is it more for that always-on hygiene? you know uh organic social content and then seeing what's working well the algorithm kind of the vayner you know gary i've never heard him say the same thing in a keynote he said the same thing three times in a row the last three times i've seen him it's like you're an idiot if you're not spending 20 of your budget but probably more likely 50 of your budget on organic content and letting the algorithm get the first vote before you figure out what to put paid behind

yeah he's like