Athletic Brewing Company

Removing it can require running the beverage through costly additional steps, such as advanced vacuum distillation or filtration, which some in the industry say strips out flavor.

It takes a lot of extra processing to get down to 0.0, said Athletic Brewing co-founder and CEO Bill Shufelt.

There's a major cost moat.

Regulators draw a strict line.

Nice.

But it's pumpkin and spice from Athletic Brewing Company.

We got Dark and Gordy.

I never had this before.

That was a good little experiment.

I said athletic brewing.

Oh, yeah.

That's the OG.

So that's what you're...

Uh, uh, and these are, that's one of the reasons why Athleta are having trouble if you talked to them upstairs.

They're really struggling to get into the market 'cause the br- big brewers don't wanna let 'em in.

I mean, surprise, surprise.

So we'd like to thank Rosalie Kennedy, who's the senior director of marketing at Athletic Brewing Company, for being here.

And if people wanna know more about this category, where should they go, Rosalie?

I suggest checking out our website, uh, athleticbrewing.com. We have a lot of information about our brand, our Chief of the Trails program, which is a, a donation program that, uh, donates up to $2 million per year to trail restoration.

Um, and we also have a huge selection of beer that you can learn more about.

Oh, that's cool.

They're by far the best brewer in the country.

Check them out at athleticbrewing.com, Scott.

And I got to try the, what's it called, the Easy Eddie, the non-alcoholic Easy Eddie over there, Big Grove the other day.

Man, oh man, that was good.