Nike

Yeah, I think you're in, I think you're in, like, uh-

Nike Elites

... your cuffed joggers.

I think truly.

It's not.

I'm not just going with these guys who are clubby and friends and connected to Nike and all this nonsense.

No more.

Okay? And it is an interesting development to leave Pulisic off the roster.

All right, number four.

A Nike shoe designer was involved in the design and production of a pair of character costume boots for a blockbuster 1980s movie starring Michael Keaton.

What was the movie?

I mean, I can only think of one Michael Keaton.

I didn't get it right, but...

Say it, okay, say it again.

What Nike, or what...

A Nike shoe designer was involved in the design and production of a pair of character costume boots for a blockbuster 1980s movie starring Michael Keaton.

This week, John and I are going to talk about when big brands stop listening to customers.

As most of you have already heard by now, Nike has lost roughly $224 billion, I think it is, in market value and is being removed from the S&P 100.

Apple just introduced a $2,000 foldable iPhone while making AI an even bigger part of the customer experience.

And today, some of the biggest names in artificial intelligence are warning that AI itself may be developing way too quickly.

Are companies becoming so obsessed with innovation, efficiency, and growth that they're forgetting who all this is supposed to be for, the customer?

Hello, Denise.

In some examples, I mean, there's some examples where, yeah, you know, the Nike and other examples, they totally got away from both their core customer and innovation.

Apple, you know, it got away from innovation, but they do it completely different.

And I feel like they're looking solely towards the possibilities of live service and the numbers.

And what I'm afraid of them doing is going in the way of Nike, ignoring everything about the culture of what you guys do.

Seeing yourself as the King maker of the, your medium and go, okay, um, All these stores we're going to pull our shoes from.

Hey, all these stores we're going to pull our games from.

The only people you can buy is from us directly.

And look at where that's put Nike.

I'm very confused.

You're pulling Nike out as an example.

And I just thought back on what's my most comfortable pair of heels before.

And it was a pair of Cohan With the Nike collaboration.

Nike Air.

Yes.

I have a friend.

Yeah.

So that was my starting point.

So I reached out to Jeff Henderson, who was, you know, according to his LinkedIn, he was a creative director at Nike and Kohan at the time.

It's not like it's the same font or they're in the same industry.

And once again, they're not well known enough like Coca-Cola or Nike or something like that, where there's just like an obvious infringement.

And so like Sherman Dilla Thomas has also pointed out That this same company is pending, has some pending oppositions to words like dopamine.

They don't want people using the word dopamine.

So they should pull assets and money from certain things and allocate them differently for the different times.

And so what would happen is it's kind of like if Nike owned basketball, right? And all of a sudden you realize that they're getting more bang for their buck over and running or something like that.

You know, marketing dollars are better spent here.

We're seeing more uptick.

And then I founded Brilliant Noise, which was a marketing ops practice.

And there we worked with lots of organizations such as Diageo, Asahi, Barilla, Adidas, Nike.

They're amazing brands.

And there we helped them.