Jun 18, 2026 · 39 min · 13 segments
Breaking into an established category can be hard. Ryan Chen breaks down how he and his partner built Neuro from the ground up, secured a partnership with Mr. Beast, and carved out a unique position…
Ryan ChenGuestAlex GarciaHostBrian BlumHost
2024, we were the fastest growing company on TikTok Shop, and in 2025 we had five billion impressions.
Ryan Chen is the co-founder and CFO of Neuro Gum, one of the fastest growing supplement brands in the country.
These guys have exploded over the last few years, popping off on Joe Rogan, Shark Tank, and recently on TikTok Shop.
He came on the show to talk about the spillover effect that brands experience from investing in a platform like TikTok Shop, how they're approaching retail, how they're changing their product packaging to stand out more on the shelf.
But what I found fascinating was how Neuro Gum has been able to get their product in the hands of the rich and famous.
They're in with MrBeast, they're in with all these different celebrities and athletes like Andrew Schulz, and Ryan gave us their entire playbook on how they've accomplished that, starting with this story.
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2024, we were the fastest growing company on TikTok Shop, and in 2025 we had five billion impressions.
Ryan Chen is the co-founder and CFO of Neuro Gum, one of the fastest growing supplement brands in the country.
These guys have exploded over the last few years, popping off on Joe Rogan, Shark Tank, and recently on TikTok Shop.
He came on the show to talk about the spillover effect that brands experience from investing in a platform like TikTok Shop, how they're approaching retail, how they're changing their product packaging to stand out more on the shelf.
But what I found fascinating was how Neuro Gum has been able to get their product in the hands of the rich and famous.
They're in with MrBeast, they're in with all these different celebrities and athletes like Andrew Schulz, and Ryan gave us their entire playbook on how they've accomplished that, starting with this story.