Daniel Lubetzky

And that is what we got to do today.

Because I have the pleasure of talking to Daniel Lubetzky, who is the founder of Kind.

You know Kind Bars.

I literally had one yesterday.

And I would say it is for anyone who is looking to get more out of life.

Well, guys, it has been really fun to hear you unpack how you think about brand building and the opportunities that you spot.

Daniel Lubetzky, Elle Lanning, such a pleasure to talk to you.

Thanks so much.

For those of you who only know him as a shark, he is the newest member of Shark Tank.

Daniel Lubetzky is a self-made billionaire, founded Kind Snacks.

Have you eaten the Kind bars? He founded that in 2004, sold it off to Mars in 2020.

He is also the founder of the Builders Movement, a civic initiative, and the investment company Camino Partners.

And he is truly, truly one of my personal heroes.

This is a guy I love and admire and look up to.

So let's welcome to Really Know Really, Mr. Daniel Lubetzky.

So look

This initiative is fairly new.

The Builders Movement was publicly launched as a civic initiative called Starts With Us in May of 2024 by Daniel Lubetzky, who was the founder of the brand Kind Snacks.

He launched it during a TED Talk in 2024.

Its purpose remains the same today, to combat toxic political polarization, replace us versus them thinking, and promote collaborative problem solving.

We had almost no investment and we had generated billions in sales, cash flow positively, profitably because of all the lessons I learned from Peaceroads.

Daniel Lubetzky spent nearly a decade struggling to make his first business work.

Today, Daniel is here to share his hard-earned lessons from those early failures and how he turned them into the foundation for the massive success he had with Kind later on and all the ventures that followed.

The mission was super powerful, helped keep me going through, but it is not enough, literally, because at the beginning in my PeaceWorks journey, I didn't obsess about the quality of the products, which upon reflection was what I needed.

I think we're going to have a lifetime friendship.

Yeah, likewise.

What a deeply inspiring conversation with Daniel Lubetzky.

Most people look at a multi-billion dollar exit or a seat on Shark Tank and assume success was just a straight line.

Four years and thousands of hours of work poured into this business, it was on the verge of bankruptcy.

But then Ryan remembered a guy named Daniel Lubetzky, one of the Sharks from Shark Tank.

Hail Mary, I DM'd Daniel Lubetzky on Instagram, and I said, "Hey, Daniel.

I don't know if you remember me, but me and Kent were on Shark Tank.

You were our guest judge.

He was talking to his lawyers, our lawyers, their lawyers, her.

He was like, "Hey, listen.

Like, at the end of the day, if you, if this goes to court, you know Ryan and Kent are gonna win based on merit, and it's gonna cost you a lot of money, and it's gonna cost me a lot of money because I'm gonna back all their legal fees." And Kent's like, "[sighs] Like, you know, she's worth, like, $300 million." And Daniel Lubetzky's like, "I'm worth 3 billion."

Laurie?

Well, we are jumping in the deep water, my friends, with the Sharks, Kevin O'Leary and Daniel Lubetzky.

There are a lot of changes on the new season of Shark Tank.

We'll talk about that, answer some viewer questions, and we're going to put them on the spot, too.