Like, how are you getting in front of then MrBeast or the other kind of big players in the game? 'Cause it's, it's not easy to get [laughs] in front of those individuals, and you also have to stand out on top of that.

I think so many of these relationships are a gatekeep, gatekeep, right? It's like how do you even get to Rogan? And it was just John had the relationship with like Jamie and the producer, had an address to send it to, and, and like through luck and, you know, enough perseverance like we got through.

Uh, and we were just with MrBeast in Ghana like last month.

So we were there for like three days, spent some quality time with him telling him about, more about the brand, what we wanted to do, how we wanna be a part of this philanthropy.

And now we're like doubling down, and like we're increasing like what we're donating from half a million to like millions and going to the philanthropy.

So we're very committed because I think once we saw firsthand like this is the real deal.

Like he's like sleeping in the car, you know? Like Jimmy's not staying at the five-star.

When were retailers knocking on the door? And then when did that flip to now you're a darling in retail and they're like, "How do we get you into Costco in some bundle, some big-ass, like, NeuroGum PEZ dispenser with a Joe Rogan head on it?"