Nootropic

The other thing that I think is also really unique to Groons is that we're pretty bold in stepping into different types of categories.

We started out with the Groons brand, but you may have seen with Nootropes, Immune, and Juice, we have been taking steps forward in entering Nootropics, you know, pre-anything type of category, along with Immune Support, and there's more coming out this year as well.

So taking bolder steps rather than limiting yourself to the original category that your hero product launched under, Most brands focus on doing count sizes, doing different flavor line extensions, but we are looking more holistically as how can we take that playbook and philosophy that Grooms had and apply it into different categories that we're able to create a different winning brand and have a unique positioning.

So exciting.

Otherwise, I'm there necking like four giant cans of energy drink.

Nootropic or not, it's not good for you.

So I've had all the things.

We used to have the signs up that people could buy them.

Yeah, baby.

You guys ever Nootrope out? You ever get all Nootrope-icked up? Yeah, I get them in the mail all the time.

I have to take them.

I can't endorse something that I haven't tried.

We need to define the how.

So most people think that cognitive enhancement is over stimulating your central nervous system.

But in the longevity space, we are looking for that neuroprotection and synaptic plasticity.

Yes.