Natural Causes Guide To Staying Warm This Winter

So I want to talk about staying warm in the winter.

Obviously, it's not super fucking complicated, right? I have plenty of friends who just lay a car hot products until they reach their desired temperature.

And that's a fine approach.

That's what half of Alaska is doing at any given time.

But I think there is a more elegant way to do it.

But before we do that, I want to talk about talking about stuff.

Because like all the outdoor media does is fucking talk about things to buy.

Purchasing, right? There's a link to buy it.

Yes.

Well, that is the fucking problem, right? The link to buy it is a problem.

That's generally something that's called an affiliate link.

Right, it's not necessarily information so much as affiliate marketing.

Yeah, it's advertising.

Yeah.

Like there is no reason in an environment of like, they call it affiliate communication or AFCOM.

Oh.

Yeah, I've been in this world.

You can't write a negative review if you're doing AFCOM because your writing is not directly funded, right? Generally, at least there are some outlets will probably pay you a percentage of affiliate revenue, right? The way I've done it, I was paid a flat fee.

Everything had to have an affiliate link.

And that affiliate link pays a percentage back to the outlet if someone clicks through and buys it.

So even if you wanted to write a negative, there's just no incentive for that.

Yeah, it wouldn't make financial sense.

It's why everything is now a top 10 list instead of just like, hey, this is an interesting thing.

And it's why it's harder and harder for small little cottage brands to succeed in getting media coverage.

I think some people have realized that it's so insincere that they're pulling back from it a little bit now, but it really fucked the outdoor industry for a long time.