Polartec, LLC

Prima Loftweak's one called Evolve.

Polartec has one called Alpha Direct.

North Face has one called Future Fleece.

You look like a teddy bear.

Like, I don't think you would really, if that was what you had, you wouldn't really be losing that much to the 60s.

You can find like used alphas all the time for like 60 bucks, but they're still nearly 10 times more.

That Polartec grid fleece material is good.

So you can look for that when you're buying stuff.

I hate that.

So the Polartec and the Alpha, that's basically...

They're plastics.

What is the Octa? Ah.

And then maybe something, like, really, really heavy.

Like, not, like, heavy, but, like, much, much warmer.

Like, Polartec High Loft or, like, some of the...

They make a couple more, like, warmer alpha directs and then we've been playing a lot with dcf um so we have a few ideas for some fun new dcf stuff with a dyneema like i want to do like a bear hang kit and like an actual dedicated food bag because right now we have like some stuff sacks and some like smaller dry bags but having like a dedicated like a wider food bag would be great

And, uh, it's a super technical garment.

It's made with Polartec soft shell, 20,000-millimeter waterproofness.

It's wind and waterproof, and it's just a perfect versatile jacket that shows what, you know, you really need in Iceland, but also just in everyday life here, for example, in Copenhagen, right? You can ski in it.

You can just use it as a everyday jacket here in Copenhagen.

But I think what they like from us, what we feel that they are really responding to, is that it is a genuine story.

Um, they love that it's a technical garment, and we focus on durability and, and quality and the materials that we also work with, like wool, and from, uh, Iceland, and it's, like, locally sourced.

And we use a lot of Polartec and GORE-TEX fabric as well.

Um, so it fits the everyday life, and there are values that they also, you know, really picking up on now.