Media Insultant - 9.30.26 - Crazy or genius? Building a new radio station! New strategy for GeoSolutions and Katz study we find dumb.

You know, Kat, that inevitable and inimitable media rep firm, been around forever, did a study on radio service in an emergency.

And frankly, it offers us little comfort.

We've always maintained that local radio and TV does a great job during any kind of crisis.

I mean, it doesn't matter what it is.

Hurricanes, tornadoes, flooding, earthquakes, any natural

disaster.

What's that? Fires.

Fires.

Yeah, don't forget the fires, as you well know.

But the challenge for the radio and TV business is how to create and hold an audience and make money in between the disasters, which are, of course, unpredictable.

And we've regaled our legislators with how important radio TV is during a disaster.

And that is true.

I mean, you know, Keith, you talked about it.

When you had the fires in L.A., you tuned in local radio and TV, did you not?

Of course I did, you know, and I couldn't get enough of it.

You know, it's, well, for a couple reasons.

One is your curiosity.

You just want to see what the heck's going on in an important part of Los Angeles, two parts of Los Angeles, in Altadena and and the Pacific Palisades and Malibu, so like three areas.

I had to go sit in the car.

Our power was out because they turned our power off in our neighborhood and there was a fire over in Hollywood in Runyon Canyon, which is a park that somebody torched.

At the same time, the Palisades fire's going on.

I'm trying to figure out if I have to evacuate or not.

So I'm in the car charging my phone and listening to, oh, guess what? I'm listening to radio

and primarily AM radio.

And I think, you know, Katz's study says that.