#81: David & Goliath’s David Angelo on growing without losing your identity

And how

much does that lead you to, I don't want to say make choices you don't want, but make choices that are for the sake of the greater good, shall we say? It's a fair point that I don't think we tend to associate you as being part of a larger agency.

So you operate with a lot of autonomy, but are there times where like, boy, there'd be a real synergy.

We could create a real efficiency if only we did this thing, whether it's Canvas or some other part of the agency, or frankly, inside of the auto company itself.

Absolutely.

I mean, we work with Camdus in regards to Kia Media.

We work with Inocean very closely, of course, with Kia.

And also one of our newest client relationships is the 9-11 day that we work with Inocean, their media, internal media department as well.

And we start with the premise of what is the best for our clients, first and foremost.

And really taking that approach of making sure that we show up with the best resources for them.

And in some cases, it may require to step outside of the network.

But for the most part, we try to take advantage of whatever resources we can from the network, as long as it's in the best interest of our clients.

How do tech resources from the network play into this at all, if at all, right? As a creative agency, are you thinking about that?

Absolutely.

We have a really strong relationship with The Lab, one of the sister companies, The Lab and Wellcom, that's based out of New York.

We've known them for a very long time.

We've partnered with them guiding the tech and studio aspect of David and Goliath.

And so we have a very strong collaborative relationship with them.

In many cases, we've co-pitched work together.

But for the most part, we're constantly challenging each other to figure out what the next great tech resource could be.

But it's that partnership that we have with them that really helps us not only retain our spirit, but also be able to punch even more above our weight when it comes to competing against the large holding companies, agencies.

It's a unique relationship.

And right now we are created a creative technology department to bring creative thinking and emerging technology together as one cohesive discipline and hired this amazing creative technologist that I've worked with in the past, Antonio Mercado.

And we're about ready to unveil our AI tool, which is designed not to replace creativity or craft, but to catapult our thinking.