TBWA\Chiat\Day
TBWA\Chiat\Day is part of TBWA\Worldwide: The Disruption® Company (www.tbwa.com) and has offices in New York, Los Angeles, Boston, Chicago and Nashville. Named one of the World's Most Innovative Companies by Fast Company and to the AdAge A-List, TBWA creates disruptive ideas that locate and involve brands in culture, giving them a larger share of the future. Our collective has 11,300 creative minds across 275 offices in 95 countries, and includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, GMR, TBWA\Media Arts Lab, TBWA\WorldHealth and TRO. Global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald's, Nissan and Singapore Airlines. Follow us on Twitter, LinkedIn and Instagram, and like us on Facebook. TBWA is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.www.tbwachiatday.com
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Search complete. 14 mentions across 8 episodes found for "TBWA\Chiat\Day".
Sep 14, 2026
Jeff GoodbyGUEST
Well, this is, it's kind of a long story, but we wanted...
Jeff GoodbyGUEST
Jay Chiat at Chiat Day had brought over this, this form of, um, of strategy that they called planning at the time-
Freddie YoungHOST
Yeah
Jeff GoodbyGUEST
... which was, which was invented at an agency in London called Boz Masimi Pollitt.
Rachel SundbergGUEST
much closer with what had always made us iconic and really reacquaint ourselves with that territory.
Rachel SundbergGUEST
So together with your team at Chiat at the time when we first started working together, we started to shape that point of view through a disruption day and it was an incredibly immersive session, a full day, maybe two together if I'm remembering correctly.
Rachel SundbergGUEST
And we kind of explored every avenue of the brand, its history, where it wanted to go.
Rachel SundbergGUEST
And what came out of that, I feel, was this reacquaintance with why we started.
Will StorrGUEST
That was an advert for the Lisa computer, the predecessor of the Mac.
Caleb BissingerHOST
If you had been at Chiat Day in 1983, what would you have been saying in the strategy meetings about, whoa, whoa, whoa, wait a second.
Caleb BissingerHOST
Here's how we need to change this ad to make it work.
Will StorrGUEST
Well, firstly, you need an obstacle and a goal.
Ricky PottsHOST
I think of ad agencies, too, and, and maybe they're similar.
Ricky PottsHOST
Like, a good friend of mine used to work for Chiat Day, so I don't know if you would-
Brett PostenGUEST
Yeah
Ricky PottsHOST
... put yourself in that same conversation, but what do you think really sets Highline Partners apart from maybe, say, a Chiat Day?
Brett PostenGUEST
Well, Chiat Day is amazing, and I would also say that there are really great ...
Brett PostenGUEST
I mean, there are so many great agencies out there, um, whether it's like a two-person shop or a, you know, giant behemoth.
Brett PostenGUEST
Um, and so I have no interest in, in, in saying that, that we are better than, um, other agencies.
Jayanta JenkinsGUEST
I mean, I think every opportunity has had a very distinct and interesting challenge and opportunity.
Jayanta JenkinsGUEST
And I could go to Gatorade when I worked on that brand at Chiat Day, and the opportunity was to take a legacy platform and reintroduce it to millennial athletes.
Jayanta JenkinsGUEST
And that work was brand transformation.
Jayanta JenkinsGUEST
It was a new tagline, which ultimately became or went from is it in you to went from within.
Susan KareGUEST
And I liked it 'cause it had Welder in it.
Susan KareGUEST
Jay Chiat started the ad agency that Apple used, Chiat Day.
Susan KareGUEST
And this was kind of the...
Susan KareGUEST
It was not work-life balance at the time.
Frank MigliorelliGUEST
And I would go to lunch over at the Old Town Bar on 18th Street.
Dave GoldenbergHOST
I worked at Chiat Day back then.
Frank MigliorelliGUEST
Okay.
Frank MigliorelliGUEST
So we got in the same neighborhood.
Bob BoutelierHOST
Mack was revolutionary, and Jobs wanted a revolutionary commercial to launch it.
Bob BoutelierHOST
He turned to Chiat Day, co-founder by Jay Chiat.
Bob BoutelierHOST
Driven, bold, blunt, and chronically unwilling to take no for an answer, he had dared to build a powerful ad agency on the West Coast in an industry that huddled in the East.
Bob BoutelierHOST
Internally, the company was known as Chiat Day and Night.
Bob BoutelierHOST
The shop's creative director was Lee Clow, a tall bearded Los Angeles surfer who wore Hawaiian shirts and sandals even in formal client presentations.
Bob BoutelierHOST
He was an advertising genius with an uncanny ability to understand a client's branding problems and inspire great ideas to solve them.
Bob BoutelierHOST
Mark Kuhl was the first to speak.
Bob BoutelierHOST
Who wants to move to find a new ad agency? Several members said it was the worst commercial they had ever seen.