Ad Age

That flexibility already has a target.

Following our earlier report that Coca-Cola would put its North America media back under review, Brand Spur, citing Ad Age, reports the company is holding discussions with WPP, Omnicom, and Dentsu.

Per that account, Dentsu already handles Coca-Cola in Japan and Korea, and Publicis' standing in the wider global media, data, and technology contest is now uncertain.

A change would come barely a year after Publicis took the North America business from WPP, and that reporting notes moving an account of that scale involves substantial operational coordination.

Two people familiar with the matter told the outlet, Publicis has withdrawn from the Coke global pitch and is set to resign the North America account, a business convergence values at $805 million.

Ad Age reported Tuesday that Coke will put that media back under review.

The argument reads, consolidation as the real story, since fewer scaled global media operations means category exclusivity now decides who a marketer can even call.

Reaction leans uneasy about what agency loyalty is worth, with a recurring point that relationship value never gets priced into a contract.

[upbeat music] Hi, I'm Adrienne Pascarelli, Senior Editor of CMO Strategy and Commerce at AdAge.

And welcome to another edition of the Marketer's Brief Podcast, our weekly discussion about marketing news and trends that have the industry buzzing.

In recent years, the chief marketing officer title has evolved from strictly marketing base to encompass a wider swath of responsibilities that typically include linking marketing to product development, revenue, and other key metrics to illustrate business growth.

announcement.

As of this morning, Ad Age reports that Barclay OKRP has won the creative and media duties for PetSmart.

PetSmart, the probably foremost pet health brand, lifestyle brand in the world.

You've never had a pet in your life.

How do you like get the team excited to connect those dots here to create that volume of content that's also personalized? Where do you guys even begin on the Barclay OKRPS side?

Well, I mean, we start where we always begin, which is with the consumer.

And I think the quote that was in the Ad Age article was about the difference between bearded dragon moms and cat dads.

But it really does start from that.

And you probably know this better than I do.

I think it was Ad Age.

It was one of the kind of classic marketing magazines that came out with a report.

I think they did it in partnership with someone else.

But specifically, I remember with that report, it was eye opening to me.

You know, I did a talk not too long ago where I actually went back and pulled different reports from different companies.

Ad Age was one of them that I quoted.

And Juniper Reports.

this with the whole switching of the names and all that kind of stuff.

And then we will get to our winners and losers, where I will talk about the loser that is ad age in an article that they ran around the 10 best practices in marketing that you can learn from Dolly Parton.

Oh, no, they did not.

Yes, they really did.

All right.

What do you got?

I got something that's from Ad Age.

It's a loser.

If you know, you know PepsiCo has been with the big O, Omnicom, for a long time now, and they'll be shifting the global media to Publicis in a move that brings a $1.7 billion media account over to a holding company that continues to win big accounts.

Gino, what are your thoughts on this? Covered by Ad Age.

Honestly, I saw it first from digital advertising, but Ad Age doing some great reporting here.

And we'll talk.

There's a lot to really get through that our guy DC has done a great job of covering, honestly.

Go read the articles, ladies and

gentlemen.

Yeah, great reporting happening right now across ad age as well as digital advertising, boots on the ground.