Publicis Groupe S.A.

So...

Publicis makes a big deal of having a superior data lake and a flywheel that works in a predictable return on investment.

You know, you give us a dollar, we'll give you 10 in sales.

That's one approach.

And generally speaking, you know, they have more things to lose by making the wrong decision and betting on someone that's small or boutique or different.

This is why the big four always get hired, right? If it's the McKinsey's or whether it's a big agency like WPP or Publicis, it's because it's the safe bet at the end of the day.

And so they'll always go with the brand that looks the most safest or they'll stay with whatever they're doing right now.

A lot of times your biggest competitor is just status quo.

you got it, Jack.

This has just been a whirlwind here at Pepsi, looking good with Arthur Sedona over there with Publicis.

Publicis sitting in the corner sitting this one now because they got all of PepsiCo.

They're not too worried over there, but what do we got over here with Coca-Cola? Okay, so here's

the deal.

as part of their global thing and then as of like six months ago coca-cola north america went with publicist for the media account and then most recently coca-cola's north america account goes to omnicom now why does that matter because pepsico global media account was with omnicom for decades including north america account so pepsico global and north america was with omnicom for decades it was a great relationship they did a lot of great work over the years of course they did but What really stirred this soda war drink, Gino, so to speak, is Arthur Sedone going to Coca-Cola.

Sorry, excuse me.

Publicists and Arthur Sedone going to PepsiCo without a formal pitch process and pretty much saying, here's what we can offer you on a global scale, global and North America.

Question, thank you.

The New York Times recently reported that in 2004, Ms. Maxwell arranged a $1 million payment to an events company called Publicis Group, and that the payment may have had some connection with the first Clinton Global Initiative conference in 2005.

The reporting suggests that Mr. Epstein may have been involved with the payment or somehow aware of the payment.

Do you have any specific memory or knowledge or recollection of the $1 million payment that I just described? Clinton, no.

And I think we have to differentiate among the holding companies.

Publicis under Maurice Lévy and then with Artur Sadun took this on more than 10 years ago.

And listen, I ran Bain's office in Paris for five years.

I got to know the French pretty well.

And all of my French clients were very top-down driven strategy.

That's just part of their culture.

So Artur and Maurice decided long ago that they didn't really want to be a holding company that had portfolios of brands like Leo Burnett and Saatchi and Saatchi and Publicis USA and... and the others, they knew that digital and social changed the game.

They knew that data was important.

Question, thank you.

The New York Times recently reported that in 2004, Ms. Maxwell arranged a $1 million payment to an events company called Publicis Group, and that the payment may have had some connection with the first Clinton Global Initiative conference in 2005.

The reporting suggests that Mr. Epstein may have been involved with the payment or somehow aware of the payment.

Do you have any specific memory or knowledge or recollection of the $1 million payment that I just described? Clinton, no.

to create an authentic experience with consumers and that resonates.

I mean, there were certainly huge deals, certainly when Publicis bought Influential.

And certainly I'd say that Unilever announcement shook me.

I actually, even as someone who's involved in that executive creator space myself, I was very surprised at the size of that shift.

Cost cuts by time, and the only thing that buys a future is a new answer to what exactly are customers paying us for.

Publicis is the useful exception.

It grew 5% organically in the third quarter after 4.8% in the second, while its peers cut.

That's a data business winning share built on Epsilon and now LiveRamp, not a smaller team doing more.