DDB Worldwide
The birthplace of the creative revolution, DDB is built on the belief that emotional advantage creates business advantage. By unlocking emotion, we deliver intimacy at scale and craft ideas that move, people and businesses globally. Because, as Bill Bernbach said, "Unless you feel it, nothing will happen." We are The Emotional Advantage Agency, and we ask a very simple question: Does it Move You?www.ddb.com
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Search complete. 20 mentions across 15 episodes found for "DDB Worldwide".
Sep 17, 2026
Brian BeierwaltesGUEST
So you end up jumping around.
Brian BeierwaltesGUEST
I went to DDB and that's one of the other large agencies in Chicago and worked on McDonald's there.
Brian BeierwaltesGUEST
Again, similar working with owner operators to understand, all right, how are you gonna drive the business through a third party that's ultimately presenting your product.
Bill BabcoxHOST
Sure.
Tony FinleyGUEST
One of the fathers of modern advertising.
Tony FinleyGUEST
DDB? Yeah, and one of the things- One of the things that he did was you had two different floors.
Tony FinleyGUEST
You had the copywriters up here and they would write all the copy and then it would go down to the bottom, to the next floor down where the art directors were.
Tony FinleyGUEST
And then they would draw it all up and then it'd just go to the creative director.
Tony FinleyGUEST
Yeah.
Jordan BradyHOST
DDB.
Tony FinleyGUEST
And one of the things that- One of the things that he did was you had two different floors.
Tony FinleyGUEST
You had the copywriters up here, and they would write all the copy, and then it would go down to the bottom, to the next floor down where the a- art directors were, and then they would draw it all up, and then it'd just go to the creative director.
Pancho CassisGUEST
Uh, so I thought, "Hey, maybe this is gonna be a slower year." But then when you see the winners, ah, you get happy again because there's a lot of great work that can hopefully get us all excited and, and, and trying to do our best for next year.
Gully FlowersHOST
I remember when I was a, a lowly suit at DDB in Sydney, coming back from Cannes, we would all get together as, as an agency and watch, like, a compilation of the best case studies.
Gully FlowersHOST
Do you do anything after Cannes to get everybody together and sort of try to make sure that everybody in the agency, not just the people who went, you know, get some of those learnings?
Pancho CassisGUEST
Yes.
Justin Thomas-CopelandGUEST
And then in between, sort of at 2011, I went client side for a couple of years at Novartis Consumer Health, and I really learned the other side of the fence, and I would say that that was instrumental in me having a much broader view of what value looks like, right? So I did that.
Justin Thomas-CopelandGUEST
Uh, my last sort of, if you like, big agency role was running DDB North America.
Justin Thomas-CopelandGUEST
I was at Omnicom for eight years.
Justin Thomas-CopelandGUEST
That was my final role at Omnicom.
Jeff GoodbyGUEST
If y- if you know them at all, their work was ridiculous.
Freddie YoungHOST
And did they become BMP DDB Needham?
Jeff GoodbyGUEST
It did, and that's part of the story.
Jeff GoodbyGUEST
So, so we went over there and we, we, um, um, they s- they, they asked if they could buy some stock in our company, 'cause we were an independent company at the time.
Jeff GoodbyGUEST
And so they were 100% owned.
Jeff GoodbyGUEST
They became part of DDB.
Jeff GoodbyGUEST
And Crawford came to me at a financial thing and said, okay, we own 30% of your agency.
Jeff GoodbyGUEST
We don't want to own just 30%.
22 MINS LATER
Jeff GoodbyGUEST
I think the reason why Bruce Crawford, the original CEO, was interested in us is he saw it as the beginning of another network.
Jeff GoodbyGUEST
Yeah, I'm sure.
Jeff GoodbyGUEST
So you had DDB, you had BBDO.
Jeff GoodbyGUEST
He thought we were the third network.
Scott TindalHOST
That's why it's so fascinating.
Johnny GwynneHOST
Well, it- Part of it was based on an agency called DDB.
Scott TindalHOST
Okay.
Johnny GwynneHOST
Doyle Dane Bernbach, DDB, and you've seen their work your whole life over a certain age.
Johnny GwynneHOST
Um, one of them is the Volkswagen Bug, which was hard to sell an actual German car post-World War II-
Scott TindalHOST
Of course
Scott TindalHOST
I know.
Johnny GwynneHOST
That's why they had to say, "We try harder," because we didn't have b- you know, stars like OJ Simpson.
Rustam DasturGUEST
I spent about 12 years, 13 years in the agency world.
Rustam DasturGUEST
first with JWT, then with DDB, and finally with Ogilvy.
Rustam DasturGUEST
Most of my time spent in New York, and then I spent a little bit of time in London with Ogilvy.
Rustam DasturGUEST
Then I joined Mastercard about 12 years ago.
Rustom DastoorGUEST
Mastercard came a lot later.
Rustom DastoorGUEST
I spent about 12 years, 13 years in the agency world, first with JWT, then with DDB, and finally with Ogilvy.
Rustom DastoorGUEST
Most of my time spent in New York, and then I spent a little bit of time in London, uh, with Ogilvy.
Rustom DastoorGUEST
Then I joined, uh, Mastercard about 12 years ago.
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