The Biggest Shift in Search Since Google Itself | Ep 154

All right, so I know I talked to some of you earlier, but who's got calls from ChatGPT? Claude, you know, hey, I found you on ChatGPT.

Are people finding your businesses and you're like, oh, so cool, how'd you find us? I don't know, I just use ChatGPT.

Right.

This is going to become more and more normal for all of us.

And it's great that they found you, but how do I get more of these people, especially as they're using this platform? So what I can say is that for marketing home service businesses, there was Yellow Pages, there was Google Search, now there's AI.

These are huge milestone moments of how customers find home service businesses.

For the last 20 years, the strategy on Google was you

gotta be found.

You go to Google search, you try to rank for some keywords, people find your business, they go to your website, turn into a lead.

I think we all know, probably all use AI of some sort, it's like we ask questions, we use the co-pilot, we throw the voice thing on, we start talking to it, we're asking questions, and then helping it make decisions and recommendations.

This is the new journey, questions, AI answer, recommendations, and then ultimately taking action from there.

So, that's all cool, but what has Google changed? Because when I talk about this, it's like, okay, yeah, some people are doing this, some people are not.

When a trillion dollar business, Google, where 87% of people go to find home service businesses change three things in the last six months.

As a marketing person and as a business owner, we have to pay attention.

So those three things, I call them the three A's.

We're gonna talk about them right now.

So the first huge change, y'all may have noticed this or not, is on actual Google, if you were to go to Google homepage, it used to say right there, search.

And you'd go to that nice 10 blue links, you'd get the Google business profile, all that stuff.

Now, all you see, it says AI mode.

So before, you get 10 blue links, clicks, websites.

Now, it's like AI mode.

You know, my mom, she's 60.

She's like, now I can ask these questions.

Ask me to upload pictures.

You know, I can find things.