Google Analytics
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Search complete. 493 mentions across 305 episodes found for "Google Analytics".
Sep 11, 2026
Gael BretonHOST
It would operate Cloudflare for me.
Gael BretonHOST
It would operate Google Analytics for me, et cetera.
Gael BretonHOST
It would already do that.
Gael BretonHOST
But Astra is a little bit more precise and a little bit faster.
Alex VitaGUEST
They're not getting inquiries.
Alex VitaGUEST
Photographers have this insatiable obsession with SEO, which is sometimes driving me nuts because I get concerns like they're sending me screenshots from their, whatever, Google Analytics reports and they're going down.
Alex VitaGUEST
And I see that across the industry.
Alex VitaGUEST
But when I look at their website, I see people immediate mistakes in their image selection and their copywriting and their positioning.
Grace GongHOST
need.
Grace GongHOST
One of the audience is asking, other tools connected to Google Analytics show visitor numbers, visitor country, but no personal data.
Grace GongHOST
Does Ploy do the same, or does it provide more detailed visitor information?
Bryant ChouGUEST
Yeah, so built-in deploy is our own first-party analytics.
Bryant ChouGUEST
So we will actually capture more data than what GA4 and Google Search Console have.
Bryant ChouGUEST
So built-in deploy are all these integrations.
Bryant ChouGUEST
So Google Analytics is one of them.
Bryant ChouGUEST
Google Search Console is one of them.
speaker_1NARRATOR
If you're managing both platforms, LinkedIn Analytics and Facebook Insights will give you everything you need to get started.
speaker_1NARRATOR
However, you may also want to employ helpful tools like Hootsuite, Sprout Social, HubSpot, and Google Analytics, which allow you to dig even deeper into your performance data.
speaker_1NARRATOR
Before we dive into specific social media metrics, though, consider the marketing funnel.
speaker_1NARRATOR
This is a framework for thinking about where your audience is on their journey toward your desired outcome.
Mark HelmHOST
You also need, given how important marketing is, particularly online marketing, you've got to have data, live data, real data on how effective your online marketing is in the different channels that you use.
Mark HelmHOST
Google Analytics is important, but you just can't rely on Google Analytics anymore.
Mark HelmHOST
We have multiple subscriptions and our operating systems today.
Mark HelmHOST
compare into the different channels and give us in real time what is effective and what's not effective in our marketing and what's working in our marketing.
Matt BarrieGUEST
So I jumped in, and I was using Claude to tell me which reports to download and explain the interface inside Google Ads and so forth and cutting and pasting bits and bobs backwards and forwards to Claude and uploading, uh, CSVs and so forth and getting a handle for how it worked.
Matt BarrieGUEST
And then I had a, a, a breakthrough moment where I was like, "You know what? I could probably get an agent to do this." And every day before I get into work, look through everything, look through our Google Analytics, look through our Google Ads account, look through our database, look through our financial performance in the last, you know, 24 hours, look through the code, look through what's been shipped, look through Fabricator, which is the ticketing system, and basically provide a, a comprehensive report in my email every morning reliably when I come in that will tell me how I should modify the ads account.
Matt BarrieGUEST
And it does it at a superhuman level because it has access to all that data and reviews all that data, and no human, no matter how much I looked into the market to find someone great, there's no way that they'll be getting up every morning at 4:00 a.m. and producing a report by 4:10 for landing in my inbox to make sure when I come to work in the morning, it's there.
Matt BarrieGUEST
I don't want to replace that role, a technical specialist in performance marketing.
Edward SturmHOST
They get the click data from Chrome just like they do with their SERPs.
Edward SturmHOST
Or maybe they get it from Google Analytics.
Edward SturmHOST
But it's very clear that they care and are trying to measure whether links on a page are clicked.
Edward SturmHOST
So there's a concrete example in this patent.
Edward SturmHOST
If page W links to X, Y, and Z, and users click W to X twice and W to Z once, those are recorded as actual positive click instances.
Edward SturmHOST
Then these real clicks are used to train a model predicting which links are more likely to be clicked.
Edward SturmHOST
So in Google's patented design, they can observe clicks on links on ordinary third-party websites, even if that site itself wasn't being accessed with Chrome, had no Google Analytics or special tracking code just because of this model.
Edward SturmHOST
So the patent uses these observed clicks as training data, then builds this model to predict how likely a link is to be clicked based on features like position, anchor text, context, source page, target page, and whether the links are on the same domain.
Corey GanimHOST
So the tools that it found in this case, one was Dashthis because the pain point that the client had is they're doing a lot of manual reporting.
Corey GanimHOST
They were pulling analytics out of Google Ads, meta ads, Google Analytics and other, uh, analytics places and manually putting them into a spreadsheet.
Corey GanimHOST
And it's basically saying like, "Look, Dashthis can pull all that information out automatically and, uh, put it into a dashboard completely automated." And it was taking her four hours a month to do this manually.
Corey GanimHOST
Now it's completely off her plate.
Favour Obasi-ikeHOST
And I'll add a bonus on this too is have an analytics tool that will help you win.
Favour Obasi-ikeHOST
You can use Google Analytics to start off with.
Favour Obasi-ikeHOST
You can use Matomo Analytics or you can use Fathom Analytics, whichever one you want to use.
Favour Obasi-ikeHOST
Install those platforms.
Amy RiordanGUEST
Yeah, it's just the image.
Amy RiordanGUEST
And even now, SEO has changed so much, right? So with GA4 and constant updates to how their meta is crawling and chat GPT and AI, copy used to be, that was part of your branding, right? That was your voice.
Amy RiordanGUEST
You wanted people to know how you sounded to put you into a specific place within the hierarchy of, are you luxury? Are you moderate? Are you very accessible? And now it's very different.
Amy RiordanGUEST
Now it's like you have to have at least between 150 and
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