Google Ads

There's really interesting things specifically within the tier two stuff.

This is where you're going to do your Google ads.

This is where you may start Google ads.

This is where you're going to send mailers, local service ads.

And there's a whole process behind that.

I always like to say like one third of your mailers inbound marketing because one third of the people that you send it to need an oil change or whatever that offer is that you have on there that month.

So you're actually reaching somebody when they need you.

Google ads is pretty much all inbound marketing, local services ads.

These are all different departments, but we're like- do we need to depart to mentalize all of these things and work in one thing, you know? And something where we unlocked recently is like, we have calls every single Monday, all of upper management.

So the head of Google ads, head of SEO, head of client success or head of AI or head of sales, me, Andy, Jerry, we always have a call every single Monday now just to go over like what we're working on towards our quarterly and annually goals.

And what we're doing now is we're actually putting those goals into place and forecasting this stuff out where it's like, okay, if we hit, 5% churn and we close this many deals, we'll be at this much MRR by this time.

But our Google Ads team needs to have the supply to be able to take on that type of stuff.

Or our SEO team, we need to hire for this role, this role, that role.

Now we're trying to just really departmentalizing everything and making sure If we want to scale us to $36 million in top line revenue, which is our goal, if we do these small things, that'll get us closer to that goal.

And then something that I'd also say is in terms of meta, meta is constantly upgrading.

If you're the one running creatives for your brand, what you should do is have ChatGPT or whatever LLM you're using just input every morning, 6 a.m., send me a report of whatever has changed in meta or in any Google Ads, whatever platform you use, in the algorithm.

and give me a report, give me the sources, and just read it every day.

You know what's going on.

Then the next thing would probably be someone to run your social media or creatives and then social media.

Probably, yeah.

And then like Google Ads and everything like this, just percentage-based.

Like try to get someone percentage-based, no cost.

Their number one moneymaker is ads.

So if no one's going to the old blue links, how am I going to run Google ads? How am I going to actually make sure that people find me? And why would Google do this? They're going to jeopardize their number one moneymaker and shift everything to this AI mode.

What does that even mean? It's a valid question, and Google had to answer.

So Google actually rolled out what they call is business lead agents.

They're not performing correctly.

There's a guy, John Torrey, he puts out a report for home service businesses, and what he found is like, It's much, much better to be recommended in CatchEBT than it is to run some type of ads and try to game that system.

So I would say that the data is there, but I would still recommend Gemini's better, like running Google Ads and figuring that out.

Yeah.

And where they run ads, mostly, or the majority of their advertising is ads in search.

So when you go to Google and you do a search, you'll see that there are sponsored links at the top of the search engine, right? That's Google AdWords, Google Ads, okay? That's the primary way they generate revenue.

And they're like a freaking $2 trillion company.

I don't know what it is.

Cool.

What about ads? You're doing like meta, Google AdWords, that kind of thing?

We're still trying to figure that out.

You know, like we, we started in that space, you know, trying to buy, buy attention.

So have a look at your channels that you're currently using.

If you're using meta, If you're using Google Ads or if you're doing SEO, we do a combination of the lot.

We create a system around each one of them.

We look at a particular service that we provide and then we'll create some structure around that on a monthly basis.

So yeah, it's going to be here.

10 minutes of AdWords actually, which is really, really annoying because I really like watching the chit chat.

It's one of my favorite parts of the program.

But yeah, Newcastle won at MacArthur Jets.