Yellow pages
370
MENTIONS
174
EPISODES
158
PODCASTS
Search complete. 370 mentions across 174 episodes found for "Yellow pages".
Oct 27, 2026
Rodney FlemingGUEST
And I'm going to go back.
Rodney FlemingGUEST
I don't know if you remember the Yellow Pages.
JakeHOST
The
Rodney FlemingGUEST
Yellow Pages was a big thing back in the 50s and 60s.
Rodney FlemingGUEST
So in the Yellow Pages, New York City Transit had a map.
Rodney FlemingGUEST
before what we have now.
Rodney FlemingGUEST
But I used to go in them, get my mother's yellow pages and pretend that I'm a conductor.
Rodney FlemingGUEST
And I'm, this is eight, nine years old.
Benjamin NorrisHOST
Anyone that's been heard of.
Benjamin NorrisHOST
I mean, they couldn't afford a Skarsgård, so they were like, you know, how have we got? Like, go to the Yellow Pages.
Benjamin NorrisHOST
This is how old I am, by the way.
Benjamin NorrisHOST
Go to the Yellow Pages.
Brose AvardGUEST
In the Skarsgård's house, there's just a few Skarsgårds hidden in the back of the house.
Brose AvardGUEST
Oh, you need another one? We've got one just here.
Greg MertzSOUNDBITE_SPEAKER
Looking for any marks, any names that might be circled, anything of the nature like that.
Greg MertzSOUNDBITE_SPEAKER
I then started with the yellow pages.
Greg MertzSOUNDBITE_SPEAKER
and went to every single page in the Yellow Pages.
Greg MertzSOUNDBITE_SPEAKER
When I got to the M's in the Yellow Pages under moving and storage, there was a small piece of paper.
speaker_6VOICE_ACTOR
American movers and storage.
Greg MertzSOUNDBITE_SPEAKER
We both kind of looked at each other, and we knew that's where it was.
David C. BarnettGUEST
this was on the periphery of a giant milli vanilli concert okay so people were coming up they were buying ice cream and i was selling all this stuff and i think i earned myself almost 300 between my commissions and tips that day and i was i was sold i wanted to sell things And I eventually grew into studying business and getting involved in a sales career.
David C. BarnettGUEST
And, you know, one of the sales careers that I did right after university was actually with the Yellow Pages.
David C. BarnettGUEST
This was back at the end of the 1990s.
David C. BarnettGUEST
And that's where...
Phil RisherHOST
This is going to become more and more normal for all of us.
Phil RisherHOST
And it's great that they found you, but how do I get more of these people, especially as they're using this platform? So what I can say is that for marketing home service businesses, there was Yellow Pages, there was Google Search, now there's AI.
Phil RisherHOST
These are huge milestone moments of how customers find home service businesses.
Phil RisherHOST
For the last 20 years, the strategy on Google was you
Katy DowdingGUEST
I'll give that a go.
Katy DowdingGUEST
So I went to the Yellow Pages, looked up construction, went to see who had the biggest adverts, found the top 10 biggest adverts, wrote to all of them.
Katy DowdingGUEST
I said, I'd like a job as a quantity surveyor.
Katy DowdingGUEST
I'd like you to sponsor me to be a student.
LionelHOST
This is how demented I am.
LionelHOST
I used to love to look, if I was in a new city or a hotel, I'd like to see the yellow pages.
LionelHOST
The yellow pages.
LionelHOST
Have you ever played the game of asking Gen Zers or whatever these people are called, what are the yellow pages? You have no idea.
LionelHOST
It's a lost part of society that you and I will be talking about forever.
LionelHOST
And these young folks will never understand the Yellow Pages.
LionelHOST
I used to actually get excited.
LionelHOST
I don't want to be like Steve Martin and the jerk, but I used to say, oh, look, the phone book, the Yellow Pages,
LionelHOST
This is how demented I am.
LionelHOST
I used to love to look, if I was in a new city or a hotel, I'd like to see the yellow pages.
LionelHOST
The yellow pages.
LionelHOST
Have you ever played the game of asking Gen Zers or whatever these people are called, what are the yellow pages? You have no idea.
LionelHOST
It's a lost part of society that you and I will be talking about forever.
LionelHOST
And these young folks will never understand the yellow pages.
LionelHOST
I used to actually get excited.
LionelHOST
I don't want to be like Steve Martin and the jerk, but I used to say, oh, look, the phone book, the yellow pages,
Dave GoldbergGUEST
well, you know, when I started the dojo, um, uh, in 2000, I even started earlier cause I was teaching at UCSD and already had started kind of putting out there that program was going to be building.
Dave GoldbergGUEST
Um, I had a Yellow Pages ad.
Jon DiLucaHOST
Wow.
Jon DiLucaHOST
I miss the Yellow Pages.
Jon DiLucaHOST
I used to read the Yellow Pages.
Jon DiLucaHOST
I
Dave GoldbergGUEST
miss it.
Dave GoldbergGUEST
I had a Yellow Pages ad, and I had a very, very basic website built from HTML and all that stuff that somebody had helped me with.
Allen KopelmanHOST
I remember, I'm in business 25 years.
Allen KopelmanHOST
I remember when I started my company in 2001, the thing was, oh, we got to put an ad in the yellow pages.
Allen KopelmanHOST
The yellow pages, young people don't even know what that is.
Allen KopelmanHOST
It's a giant yellow book that was like four inches thick for the South Florida area.
Allen KopelmanHOST
And today, you know, you got to get found online.
Matt DiamanteGUEST
So it was
Allen KopelmanHOST
crazy just from a simple landing page.
Allen KopelmanHOST
And today, obviously it's much harder, you know, or, you know, or we would get calls from the yellow pages and,
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