Calendly

But I just want to put this in a little bit of context for everyone.

If any of you watched the 49ers and Rams game on Thursday, you saw how well that 49ers offensive line held up against that Rams defense.

The pass rush was basically non-existent.

I don't think they got a sack on Brock Purdy, or if they did, it maybe was one.

I know Myles Garrett didn't have a sack on Brock Purdy.

He may get a sack.

I want to see a good game out of Dayon too, especially with all the stuff that happened to him last year, whether it was his health, his personal life.

I'm excited to see him 100% mentally and physically this year.

Something I've been doing a lot lately is virtual coffee chats.

I joined a group for female entrepreneurs and, you know, I posted my introduction post and I put my Calendly link there saying if people want to, you know, have coffee chats, you know, For us to talk shop or just say hi, get to know each other, feel free to book something on my Calendly.

And people have done it at like two or three a week.

It's like 20, 30 minute calls.

So what does that look like? I'll give a few examples of what that could look like for you and let's play around with the possibilities if you will indulge me.

For example, one thing that I always encourage my coaching clients to do is memorize the opening of your speech or the introduction and the closing of your speech or the conclusion.

Always memorize those because what happens in between that is the magic, but you want to bookend with core and consistent content.

I also encourage folks to memorize their I call it their call to adventure, or you might have heard of it as a call to action.

And I'm not great on socials, but definitely if I'm in and yeah, private message me there and I'd happily set up a call.

My Calendly link is there as well for any meetings.

So yeah.

Yeah, I would love to catch up with anyone.

Are you tired of... uh your competitors stealing all your local seo leads blah blah blah right whatever your biggest pain point is and then you get into proof promise plan you know i have helped blah blah blah uh local companies generate extra blah blah blah revenue or blah blah blah leads um so that would be proof and then uh promise would be you know i can help you do the same i can help you do you know xyz so that would be the promise and the plan would be and here's how i would do it right and then you kind of like just do a very high level of the overarching strategies and then call to action uh ready to see or you want to apply to see if you are a good fit hit the button right below That's it.

And then that button is essentially like a Calendly link where they schedule and then you ask qualifying questions because I'm sure there'll be some tire kickers and you don't want to waste time with those.

So you ask on the qualification, we use bent budget authority need timing.

So do they have enough budget to afford you? Do they have the authority to make the decision? Because a lot of times they'll be, well, I'm just a co-founder.

Are you looking to get more leads in the next 30 days or are you just shopping around and the goal is to do SEO strategy next year? So those are the four qualifying questions we're asking because then when you get those so you can either do a sophisticated form where you can have a conditional logic if they answer in a way like if it's you make it a drop down and if you answer in a way where you're like yeah i don't i don't think this is a good fit then we send them to a lead magnet instead of book a call right we said well i don't think you were a good fit right at right this point but i would still love to provide some free value so here's like a 20 things PDF, 20 things you need to do to improve your local SEO and give them the free PDF.

So they're not upset of you rejecting them, right? Yeah, go ahead.

You can program that in Calendly to, like, if someone answers a certain thing.

No, not in Calendly.

And this is all about consolidating tech stack, as you mentioned.

But yeah, get rid of Calendly or your other one, putting HubSpot's meeting scheduler.

Now, I will just, the caveat is sometimes there is specific, very specific requirements and HubSpot doesn't cater it.

Okay.

Yeah.

Anyway, what's the point of this? We've streamlined down.

What have we got? We got rid of Calendly.

We got rid of some other payments thing.

We just need to use the right software.

Even Calendly has that, I think, where you can have...

It essentially has a team feature, so you can have multiple people under a team, and then it shows availability based on this and or logic.

Okay.

So that triad of things of working out what works best For you is, I think, the most important thing in a small business.

Once you get that locked in systems wise, you're any small business when they're starting out is going to have a bit of a kind of Frankenstein thing going on with maybe a bit of Calendly and some spreadsheets and, you know.

bits that are kind of clunk click together and it's at the point at which you you start to feel the growing pains that you need to probably streamline but building a business system for a business that hasn't got a track or proven record yet is very difficult so it's only once you kind of know what you're doing and what's required and what foundation you need to build on that you would look at properly designing a customer journey in my opinion

Yeah, that makes me feel a little bit better anyway, because I think we brought you in after about 11 years of business.