Apple's Smart Home AI Push: HomeView, Siri & Apple TV 4K

But we're here to talk about Apple.

And Apple this week announced their new Apple Home View, a new Apple TV device, and a whole collection of sort of smart home products, some of which are being developed in partnership with LG.

Yeah.

Mark, I know you follow Apple closely.

Before we dig in a little deeper, why don't you give me your high level? How did Apple do with the event? Were you excited for the products? Did they stick the marketing message?

Yeah, I mean, first and foremost, I think it's kind of a sign of what's to come, I think, with now with John Ternes, who's a hardware engineering type of guy.

You're going to see a lot more of this kind of hardware productivity.

The HomeView certainly is a big deal.

It's a brand new category for Apple, not a brand new category in the industry.

Google and Amazon have had similar type of products.

I think actually, you know, it was pretty interesting stuff.

I thought it was particularly interesting outside of home view, which was much more affordably priced than I thought it was going to be.

The price point is at $299.

There's a model that you can mount on the wall.

There's a model that will stand up on your desk.

I mean, it's an Apple ecosystem product.

I mean, there have been some analysts out there saying, oh, you know, it doesn't work with anything outside the home.

the Apple ecosystem.

Well, and what did you expect Apple to do? So I put that in that type of category.

I do think that what was interesting is this partnership with Schneider Electric and with LG around other things, other products like smart locks that they're teaming up with LG on, they're teaming up with Schneider Electric on thermostats and things like that.

And it's a very, very wise move because Apple, you know, they're at the point from a company history standpoint, they only like to enter categories that are big and not to say the smart locks is not big, not a big category or thermostats are not a big category rather than them getting into the category from a skew complexity standpoint, we've got to put engineering resources on it.

Very, very smart in terms of partnering with both of those companies because they can bring their products to market.

Apple probably will have some input on them and from a design and from an aesthetic appeal standpoint, but, But all it has to do is integrate into the ecosystem.

So I thought that was actually a very, very smart move on the go-to-market side.

But I thought it was okay.