So, Francis, it's really a messaging and positioning question, is that what does NVIDIA have to do from a messaging standpoint to comprehend all the goodness that this debut of these RTX units personifying? I do believe, I have no reason to argue with Marco's data, but what do you think NVIDIA's messaging to do has to be?

Well, I think they have to align the design parameters of how they design Spark with their marketing, right? You have to reach...

This is a device that was designed for specific workloads and for a specific target audience.

And Marco's data shows that extremely well.

So if you're a general purpose person who needs to just kind of work on... you know, basic emails, web browsing, spreadsheets.

This is not the device for you.

Okay.

What do you think?

Francis, do you think Apple is smart to kind of group all these products together and hold a standalone event for smart home? Is it as an exciting enough category to sort of, you know, put on such a big show?

Yeah, so I think the interesting thing about them going into this home area is the integration of Apple intelligence.

That's one thing.

And everything that they've put out, everything from the... at the home view, the Apple TV 4K, even the HomePod mini like Apple intelligence is Siri.

And even they even made some very specific design moves like an Apple TV for like the audio interfacing and things like that.

So I think Obviously, they already have it.

Going back to your question, Marco, about they have the smartphone ecosystem that they've got.

Francis, you were just going to say something.