Tuyyo Foods: Women Leading Change in the CPG Sector

What does it mean, Tuyo? What does it mean and what does it mean to you?

It has a double meaning-

Okay

... which is, like, really awesome that, you know, Stephanie had come up with this brand name.

And- and we also, mind you, were thinking about so many different brand names with the merger, and we're like, we just kept coming back to Tuyo, and felt that we could really, um, push the, the narrative of, like, what it means, which tuyo in Spanish means yours.

And it- because it has a double Y, it c- you could also say tu y yo, which is you and me.

Yeah.

Yeah.

Um, and our tagline is lo mio es tuyo, which means what's mine is yours.

Um, so it's really this, like, invitation of joining us at the table, um, like enjoying a meal together and- and, like, just kind of being in togetherness, um, and- and sharing what I have with you.

So that's really, like, the essence of what we're building with the brand.

I love how it's this, um, sort of repositioning as this communal collective effort, like that you guys aren't in it alone, that-

Mm-hmm

... your brand name and your- your business model, uh, is- is based off of this collaboration.

Yeah.

Yeah.

I mean-

Yeah

...

I think that was really important to us.

Like, I mean, especially in, like, today's economy and today's, like, just, um, the- the type of ways that you need to grow a business together, like a team really does make all the difference, you know? Um, like I remember in one of the early conversations with Regina, one of the things I kept thinking too is, like, Siete Foods, like they've really paved the way for Latin foods and- and, you know, in that category, and there's literally, their name means siete because...

or it means seven because there's seven family members, right? So it's like there's literally seven people who really care behind this brand.

And if, you know, there could be more than just one, that can make such an impact.

And also the other layer to that is that we each have such complementary skill sets and, like, yes, we were able to each do really great work with our own brands individually as single founders, but there's certain areas that we really excel in and, like, are learning more about and can really flourish in, and can really let go of other areas that weren't our favorite areas.

Like, I- like, to be out of ops on like a regular basis is like wow, so amazing for me, um, to be able to hand that over to somebody else, to Regina specifically, and let her work her magic there.