Oct 3, 2026 · 50 min · 10 segments
Will Attenborough is an actor and co-founder of Green Rider, a tool supporting actors, writers and directors to leverage their influence to negotiate sustainable initiatives into their contracts…
Will AttenboroughGuest
Raakhee TailorHost
And I want to start because you talked about insurance and pension and finance.
For anyone who's listening, we did a pension episode last in the last series.
And it was eye opening for me that I could reduce my carbon footprint every year.
Imagine reducing your carbon footprint by half by changing your pension provider.
But what you've said about Sky and BBC jumping on board, I was like, okay, so really, they've already seen the potential.
It doesn't sound like they were like, oh, no, don't start to bring this extra layer of complication to our talent, as you called them.
It seems quite the opposite, like they were open to it and they want you to succeed.
To be completely honest, often within these big organisations, there's a whole cross-section of levels of interest and people who are up for it and people who might be more resistant.
So the people that approached us, you know, were the sustainability folks who really wanted to... who really wanted to have the help.
If you have Benedict Cumberbatch or you have Gemma Arterton saying, I care about this, it's gonna lift it up the priority list much quicker than if you just have a sustainability exec talking about it.
To be honest, what a lot of our work now involves is calming down nervous producers because when they understand what we're offering they're keen for it they understand that oh actually this is going to make our life easier that the things that these actors are advocating for oftentimes save money if you're going to invest in let's say a battery over a diesel generator because of the fuel consumption it's going to save you money in the long term It also is pretty nice to have your lead actor wanting to make a set healthier, fairer, greener, rather than going, I must have a private jet and six trailers.
But sometimes there is a little bit of, I mean, that was what we had to explore on that pilot scheme.
We did those initial productions was meeting everyone where they're at, because a lot of people get a bit nervous when you start talking about this topic and producers might feel like, yeah, great, I agree in principle, but what is it going to mean for my bottom line? What is it going to mean for how busy I am? Are you going to make my job a lot harder? And that, to be honest, is a lot of what we spend our time doing.
It's interesting because I think in a way it's easier for them to just, if an artist says, yes, I want fresh flowers every day, it's really easy for them to deliver and say, right, that's a hassle-free, okay, it might be high cost, but it's hassle-free for me and I can deliver.
I can see why they'd be a bit worried about what does this actually mean I have to do.
And I want to start because you talked about insurance and pension and finance.
For anyone who's listening, we did a pension episode last in the last series.
And it was eye opening for me that I could reduce my carbon footprint every year.
Imagine reducing your carbon footprint by half by changing your pension provider.
But what you've said about Sky and BBC jumping on board, I was like, okay, so really, they've already seen the potential.
It doesn't sound like they were like, oh, no, don't start to bring this extra layer of complication to our talent, as you called them.
It seems quite the opposite, like they were open to it and they want you to succeed.
To be completely honest, often within these big organisations, there's a whole cross-section of levels of interest and people who are up for it and people who might be more resistant.
So the people that approached us, you know, were the sustainability folks who really wanted to... who really wanted to have the help.
If you have Benedict Cumberbatch or you have Gemma Arterton saying, I care about this, it's gonna lift it up the priority list much quicker than if you just have a sustainability exec talking about it.
To be honest, what a lot of our work now involves is calming down nervous producers because when they understand what we're offering they're keen for it they understand that oh actually this is going to make our life easier that the things that these actors are advocating for oftentimes save money if you're going to invest in let's say a battery over a diesel generator because of the fuel consumption it's going to save you money in the long term It also is pretty nice to have your lead actor wanting to make a set healthier, fairer, greener, rather than going, I must have a private jet and six trailers.
But sometimes there is a little bit of, I mean, that was what we had to explore on that pilot scheme.
We did those initial productions was meeting everyone where they're at, because a lot of people get a bit nervous when you start talking about this topic and producers might feel like, yeah, great, I agree in principle, but what is it going to mean for my bottom line? What is it going to mean for how busy I am? Are you going to make my job a lot harder? And that, to be honest, is a lot of what we spend our time doing.
It's interesting because I think in a way it's easier for them to just, if an artist says, yes, I want fresh flowers every day, it's really easy for them to deliver and say, right, that's a hassle-free, okay, it might be high cost, but it's hassle-free for me and I can deliver.
I can see why they'd be a bit worried about what does this actually mean I have to do.
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