Will Attenborough

And sometimes it also can help the fate of animals and our planet.

And there's no better person to explore this with than our guest today, Will Attenborough.

He's an actor on stage, screen, and film.

And he's also an activist.

And we're going to dive into films that didn't just end with the credits.

They actually began there.

So without further ado, welcome Will Attenborough.

Thank you so much.

Hello, this is Raki on the Sustainable Founders Podcast.

Today I have Will Attenborough, co-founder of Green Rider, an artist-led movement in the TV and film industry, using actors, writers and director contracts and cultural influence to eliminate pollution from TV and film sets.

Will, tell me about your brand, your services and why you believe you are a sustainable company.

Well, thank you very much for having me on.

It's always surreal hearing somebody introduce you, isn't it? You go, yeah, I do do that, don't I? So what do we do? Basically, for anyone who's interacted with the TV and film industry, or really, I guess, with entertainment in any form, the influence that, and I hate to use this phrase, but I'm using air quotes, the talent have.

And instead of diesel, you can use vegetable oil, upcycled vegetable oil.

And so a big encouragement that we'll make is for the production to explore and invest in clean energy solutions before just going to the normal diesel jennies that they would otherwise be used to using.

Will, can you tell me about your journey? How did this even start for you? What's your background that led you to this?

Well, I'm not going to say the one I'll say, cause I think that's the one you want to say.

So I'm going to say William Attenborough.

Whose great granddad is Richard Attenborough, who starred in the earlier classic Dunkirk, which was filmed in 1958.

And Richard Attenborough is the scientist or owner of Jurassic Park and the Jurassic Park movies.