NIL INSIDER Ed Tiryakian: NIL Is So Out of Control Top Programs Can't Afford It

Ed Tiryakian, NIL insider, Duke University and Fuqua School of Business graduate, former Managing Director at Paine Webber and UBS, Chairman of Legends Sports Group, Managing Director at PE firm Argentum Group, and advisor to NBA and NFL athletes, joins Personable to reveal why NIL has become the biggest financial mess in the history of college sports, what the University of Utah's $500 million private equity deal means for every program in America, and why the system is so out of control that even the richest programs cannot afford it. In this episode, Ed opens up about the Darian Mensah transfer saga and why Duke letting him walk was a missed watershed moment for the entire NIL space, how college athletes are now earning more than NFL draft picks, and why the academic side of the transfer portal is a dirty secret nobody wants to talk about. From billion dollar program valuations to the arms race that nobody can win, this conversation is as honest and as inside as it gets. This is an essential listen for anyone interested in college sports, NIL, private equity, sports business, and what the future of college athletics actually looks like. He discusses:  ◽️ Why NIL has become the biggest financial arms race in the history of college sports  ◽️ The Darian Mensah story and why Duke should have held him to his contract  ◽️ How the University of Utah's $500 million PE deal will change college athletics forever  ◽️ Why college athletes are now earning more than NFL draft picks and what that means  ◽️ The dirty secret of NIL that nobody on any side of the fence wants to talk about 00:00 Introduction and Ed Tiryakian background 02:30 What is NIL and why it has become a complete mess 07:45 The Darian Mensah story and the legal precedent Duke missed 14:20 The transfer portal, six month free agency and the wild west of college sports 20:45 The picks and shovels of NIL and where the real money is being made 27:10 UNC's $14 million deficit and why even the richest programs are struggling 34:50 Texas football valued at $2.2 billion and what it means for everyone else 41:30 The University of Utah $500 million private equity deal and what comes next 47:55 Why college athletes are now earning more than NFL draft picks 54:10 The academic dirty secret nobody in college sports wants to talk about 1:00:30 Legacy, what is next and one thing every listener should take away Ed Tiryakian: ◽️ LinkedIn: https://www.linkedin.com/in/ed-tiryakian-9850367/ Harvey Bracken-Smith: ◽️ LinkedIn: https://linkedin.com/in/harveybracken-smith ◽️ Instagram: https://instagram.com/harveybsmith ◽️ X (Twitter): https://x.com/harveybsmith_ ◽️ Newsletter: https://personable.substack.com/ ◽️ Website: https://www.personable.media/ Personable Podcast: ◽️ Instagram: https://instagram.com/personable.podcast ◽️ LinkedIn: https://linkedin.com/company/personablepodcast ◽️ TikTok: https://tiktok.com/@personableclips ◽️ Spotify: https://open.spotify.com/show/7JOTYDER6m2FDrlhop4api ◽️ Apple Podcasts: https://podcasts.apple.com/us/podcast/personable/id1671640111 Additional: ◽️ Fundraising: https://www.loulouracefoundation.org/donate Personable is a podcast dedicated to helping listeners become the best they can be by learning from the world’s best in their respective fields. This mission is inspired by my mother, Louise, who encouraged me to become the best version of myself before she passed away from cancer in 2023.  This content is for informational and entertainment purposes only and is not financial advice. Always consult a qualified financial advisor before making investment decisions. Investing involves risks, and past performance is not indicative of future results.