Israel’s new Toronto consul general says boycotts are not the solution

Nadav Zysblat has just begun his posting as Israel’s new Consul General in Toronto and Western Canada at a particularly difficult moment in Canada-Israel relations. In the days surrounding his arrival, Canada announced it would bring forward measures to ban trade in goods from illegal Israeli settlements in the West Bank, while a boycott campaign targeted pro-Israel singer Boy George’s Vancouver concert. Zysblat, a career Israeli diplomat, says his job is to strengthen—not retreat from—the relationship. Pushing back against calls for boycotts, he wants to expand trade and business ties at the provincial level, restore direct flights between Canada and Israel, and support local Holocaust education initiatives. Zysblat has served previously in Washington and Shanghai. Two days before the Carney government’s West Bank announcement, Zysblat sat down with The CJN’s *North Star* podcast host Ellin Bessner to record his first Canadian interview. He told Bessner he wants to find new areas of cooperation with Ontario, the Prairies and B.C., particularly in sectors including natural resources, health care, AI, quantum computing and secure technology. They talked about how boycotts are not helpful to building relationships, how they hurt Canada’s interests rather than solve the problem in the Middle East, and why he feels Israel could actually be “an answer” to Canada’s current push to diversify its economy, amidst the economic trade war with the U.S. **Related links** - Learn more about Prime Minister Mark Carney’s recent announcement on Sept 8 that Canada will cut off imports of products made in illegal West Bank settlements and also East Jerusalem, and go after companies and entities who finance the settlement movement, in The CJN, - https://thecjn.ca/news/uk-france-canada-to-ban-goods-from-israeli-settlements/Discover the background to a protracted Canadian case brought by anti-Israel activists in 2017 over labelling of wines produced by Psagot and Shiloh wineries located in the West Bank, and the last development in 2022, in The CJN. - Read the Israeli Embassy’s statement Sept. 8 condemning Canada pledging to join the U.K. and France in banning imports of products produced in West Bank settlements. **Credits** - **Host and writer:** Ellin Bessner ( @ebessner ) - **Production team:** Zachary Kauffman (senior producer), Izzie Helenchilde (producer and video editor),l Michael Fraiman (executive producer), Alicia Richler (editorial director) - **Music:** Bret Higgins **Support our show** - Subscribe to The CJN newsletter - https://thecjn.ca/north - Watch our podcasts on YouTube - Donate to The CJN (+ get a charitable tax receipt)