Digital Clutter with Amanda Jefferson

So in my research about you, I learned that you are a big techie.

And I also learned that you originally help people declutter their physical things.

But now your focus is really about helping people clear out their digital excess.

And so I'm curious, what inspired this transition of yours? And is there a huge demand today for helping people declutter their technologies? Because I know that we live in a very, very noisy world today.

So I see the value in that type of help.

Yeah, I, you know, spent so I started my company Indigo Organizing eight years ago.

And for the first, I don't know, five or six years, I was mostly focused on helping people declutter their physical stuff.

And there was a huge value to that.

I loved it.

I love the whole concept of Kamari of helping people declutter.

Marie Kondo isn't necessarily a minimalist per se, but she's all about really taking a look at your belongings and making sure that you're only surrounding yourself with things that spark joy and helping people to live a more spark joy life.

And so it was amazing to see people do that transformation.

And as I was doing that, the elephant in the room was always kind of their digital stuff.

And they would always sort of do you ever help people with emails? Do you ever help people? And I was like, well, no, but, and I just saw the things getting faster and faster and faster.

And like the things that were coming at us just, you know, multiplying.

And so it was like this elephant in the room that I wasn't really addressing.

And I happened to be a huge techie.

I love all tech stuff.

I love problem solving.

And so it just kind of was an epiphany last year that it was like, wait a second.

I would love to help people declutter their digital stuff.

So I sort of put my physical stuff, you know, that work with people on the shelf.

And now I'm all in on the digital stuff and I love it.

Oh, I love hearing this.

I was actually just on a call with a friend of mine in New York and And I was telling her that I was having this interview with you.