Oct 7, 2026 · 44 min · 12 segments
Send us Fan Mail In this episode of Grapes & Greens, we sit down with Rob Tankard, Managing Director of J.Lindeberg UK, to explore the story behind…
Three showrooms, you know, multiple different concepts, categories coming into the brand, but, you know, golf has always been the, the rock bed-
Yeah
... of the brand, and I think we've definitely grown that over the, the last decade especially and since the pandemic, and now seeing what's going on with lifestyle golf kind of reemerging, I say, again.
I think in the early 2000s that was very prevalent when golf was booming probably with a different kinda DNA fabric mix to what it is now.
It still is quite technical in what's needed, but I think a, a men's and a lady's wardrobe is, is more technical now.
So really seeing those worlds come together is exciting and gives you multiple different distribution channels as well.
'Cause I, I can remember JL, you know, kind of 10 years ago.
It w- It was still kind of out there.
It was a, it was a bit edgy.
And I think when it first came in, when Johan was really in charge of it, it was, uh, you know, it was, you know, the buckles.
I always remember that.
And it was, like, in your face, and wow, this is really different.
Um, but it's mellowed, hasn't it? And, and I think it, it sort of, for me, and we, you know, w- we've touched about golf and lifestyle and wine all the way through, and as you say, it's kind of looking at how you emerge, especially lots of people have identified the pandemic, coming out of the pandemic-
... and looking at how people have changed.
And what you're wearing, especially from a golf perspective, is crossing over into the workspace and into the social space as well.
So you can't be quite so out there, would you say?
You know, printed polos, for example, have always been a staple in our business over the last 10 years as well, and you still have that consumer that wants their Saturday morning or holiday shirt-
Mm-hmm
Three showrooms, you know, multiple different concepts, categories coming into the brand, but, you know, golf has always been the, the rock bed-
Yeah
... of the brand, and I think we've definitely grown that over the, the last decade especially and since the pandemic, and now seeing what's going on with lifestyle golf kind of reemerging, I say, again.
I think in the early 2000s that was very prevalent when golf was booming probably with a different kinda DNA fabric mix to what it is now.
It still is quite technical in what's needed, but I think a, a men's and a lady's wardrobe is, is more technical now.
So really seeing those worlds come together is exciting and gives you multiple different distribution channels as well.
'Cause I, I can remember JL, you know, kind of 10 years ago.
It w- It was still kind of out there.
It was a, it was a bit edgy.
And I think when it first came in, when Johan was really in charge of it, it was, uh, you know, it was, you know, the buckles.
I always remember that.
And it was, like, in your face, and wow, this is really different.
Um, but it's mellowed, hasn't it? And, and I think it, it sort of, for me, and we, you know, w- we've touched about golf and lifestyle and wine all the way through, and as you say, it's kind of looking at how you emerge, especially lots of people have identified the pandemic, coming out of the pandemic-
... and looking at how people have changed.
And what you're wearing, especially from a golf perspective, is crossing over into the workspace and into the social space as well.
So you can't be quite so out there, would you say?
You know, printed polos, for example, have always been a staple in our business over the last 10 years as well, and you still have that consumer that wants their Saturday morning or holiday shirt-
Mm-hmm
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