Okay

... which helps.

You're getting exposure as well as sales from it.

It's a great storytelling piece.

And one of the things that we launched 2025 was our arrival fits as well with all our players.

So the arrival fits now are lifestyle-led, so these collections have purpose.

So as you can see behind me here, you know, you've got a bomber, you've got a T-shirt, you've got a sweat because that's what Victor's gonna walk up to in the Masters, day one, walking down Azalea Lane, and here's the storytelling, and then he turns out on the Thursday morning in, you know, the pink polo that's directly behind you.

You know.