Sep 23, 2026 · 37 min · 11 segments
Katelin Slifer and Chris Goode share real-world operational insights on scaling cold-press operations, expanding wholesale, and preparing for JuiceCon.Come to JuiceCon!…
Chris GoodeGuest
Katelin SliferGuest
Ari SexnerGuest
We went from 35 stores at the beginning in Whole Foods, just this one region, to now over 165 and continuing to add.
And how about the community stuff
And at the beginning of Ruby Jeans, you know, there is this hunger that's just insatiable.
with things you know we get older things evolve you know the excitement kind of wanes at different times and you have to find it and so ruby jeans foundation has really given me that that same insatiable excitement around what we do but as a as a ecosystem not just strictly instantially around you know creating juice recipes and selling as much juice as possible but now it's become the new iteration of really where my passion lies and so uh we started a garden and there's a lot of stuff we probably don't have time to talk about but that's the thing that really gives me the most self-value is the work that we do with Ruby Jean's Foundation as an extension of Ruby Jean's Juicery.
I'm in senior citizen homes and schools, bus stops, and doing all kind of fun stuff with the hummingbird.
But it's been a blessing to really be able to articulate now what we do about our why.
We've always talked about, you know, why do we do this? I understand that I can you know, articulated with clarity with the best of them.
And the, uh, I mean, watch, watching the videos, the content of going out in public and making juice and chatting with the community.
We went from 35 stores at the beginning in Whole Foods, just this one region, to now over 165 and continuing to add.
And how about the community stuff
And at the beginning of Ruby Jeans, you know, there is this hunger that's just insatiable.
with things you know we get older things evolve you know the excitement kind of wanes at different times and you have to find it and so ruby jeans foundation has really given me that that same insatiable excitement around what we do but as a as a ecosystem not just strictly instantially around you know creating juice recipes and selling as much juice as possible but now it's become the new iteration of really where my passion lies and so uh we started a garden and there's a lot of stuff we probably don't have time to talk about but that's the thing that really gives me the most self-value is the work that we do with Ruby Jean's Foundation as an extension of Ruby Jean's Juicery.
I'm in senior citizen homes and schools, bus stops, and doing all kind of fun stuff with the hummingbird.
But it's been a blessing to really be able to articulate now what we do about our why.
We've always talked about, you know, why do we do this? I understand that I can you know, articulated with clarity with the best of them.
And the, uh, I mean, watch, watching the videos, the content of going out in public and making juice and chatting with the community.
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