Why don't we talk about juice kind of a little bit? Caitlin, what do you remember about the first juice con in Venice Beach? And like, what was the experience for you like there?

Yeah, I mean, going into it with no expectations, you know, the first juice conference or first conference of its kind in our industry.

And Good Nature did such a good job of putting on and making it feel like this intimate event.

Yet it had a great speaker lineup, great folks from the industry that came together.

I had the pleasure of meeting Chris the first time there as well and many other amazing individuals there.

I think it was both events, actually, I remember, and I am so excited for this event, for this as well, is really tapping into our community, because I think as founders, owners, even just personnel working in juice bars, you don't realize what a community and what a special niche juice people are.

And you kind of are on your own island and, you know, just the day-to-day minutia and dealing with everything.

And what else can we say? What else is going on?