Sep 17, 2026 · 23 min · 10 segments
Werner Erhard began life as Jack Rosenberg, a used car salesman who fled his family, adopted an alias, and spent the 1960s moving through sales, Scientology, Zen, encounter groups, and the emerging…
On the flight from Philadelphia to Indianapolis, he had been reading Esquire.
There was Werner Heisenberg, whose uncertainty principle helped overturn the classical idea that the physical world could simply be observed and measured with unlimited precision.
and Ludwig Erhard, the West German economist who rebuilt his country from the rubble of World War II by persuading millions of people to believe that a new reality was possible.
He rose quickly through corporate sales, becoming a regional manager, a division manager, a man who trained other salespeople in the psychological techniques of closing.
So far, this series has spent six episodes describing how beliefs are installed.
We've found parallels in Renaissance and Victorian magic, contemporary sports psychology, and evangelical Christianity.
He developed his own so-called consciousness-raising techniques, and he put them on a virtual assembly line in a literal hotel conference room.
On the flight from Philadelphia to Indianapolis, he had been reading Esquire.
There was Werner Heisenberg, whose uncertainty principle helped overturn the classical idea that the physical world could simply be observed and measured with unlimited precision.
and Ludwig Erhard, the West German economist who rebuilt his country from the rubble of World War II by persuading millions of people to believe that a new reality was possible.
He rose quickly through corporate sales, becoming a regional manager, a division manager, a man who trained other salespeople in the psychological techniques of closing.
So far, this series has spent six episodes describing how beliefs are installed.
We've found parallels in Renaissance and Victorian magic, contemporary sports psychology, and evangelical Christianity.
He developed his own so-called consciousness-raising techniques, and he put them on a virtual assembly line in a literal hotel conference room.
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