Behind the Brand with Bryan Elliott
Jun 3, 2026 · 1 hr 8 min · 15 segments
Perhaps one of the most aptly named individuals I’ve met, James Clear possesses a clairvoyant ability to articulate his understanding and mastery of habit formation. His book…
Bryan ElliottHostAnd even now that I'm a decade into it, I feel like, oh, it's actually still quite early.
You know, there's somebody out there right now starting today on the next huge one.
So the first and the thing that you it's the least sexy answer, but is the thing you can never get around.
And so you always have to come back to this like North star of, can you make it as useful as possible? Can you deliver the most value possible? Can you live by this mantra of always give value before you ask for value? And you, you have to do that.
It's kind of just this law of reciprocity for humans, which is you want to trust people once they've proven their value.
You know, you're more likely to believe in something once it's been proven to you rather than just somebody selling it to you.
And even now that I'm a decade into it, I feel like, oh, it's actually still quite early.
You know, there's somebody out there right now starting today on the next huge one.
So the first and the thing that you it's the least sexy answer, but is the thing you can never get around.
And so you always have to come back to this like North star of, can you make it as useful as possible? Can you deliver the most value possible? Can you live by this mantra of always give value before you ask for value? And you, you have to do that.
It's kind of just this law of reciprocity for humans, which is you want to trust people once they've proven their value.
You know, you're more likely to believe in something once it's been proven to you rather than just somebody selling it to you.
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