Positioning

brand nerds brand nerds it's the next episode of brands beats and bites and larry um i i gotta go a little philosophical here i love when you do that all right so we we thank you larry we know that we hold a belief that That if there's a problem with a brand and business, it can typically be mapped back to brand positioning.

The great brands all have something in common and it's called.

a sharply defined, well-positioned brands.

I just have one quick thing before we go to the next question.

Brand nerds, the nuances that Sheldon picks out are actually embedded in each of those brands' positioning.

And that is something that we take, we at Brand Positioning Doctors and here at Brands Beats and Bites pay very close attention to.

So we're calling it out for you to do the same.

All right, next question.

On top of it, he has this, um, woman, Stevie, he's worked with for 15 years, and he might have mentioned her on the podcast.

But she is just brilliant in brand positioning and, and, uh, messaging, and she's the one that does all the rebrand with us from Mother to Poppi.

So being able to bring that to life really early on allowed us to then focus on the brand.

So what I mean is when we were in Mother, we were so focused on putting caps on bottles, I, I couldn't even have thought about what the marketing strategy was.

I teach like masterclasses and I go all over and I speak on brand and how you can break through on TikTok, and all of these things that are inherently so first experience for me, just like second nature, and it's blowing their minds.

And then they'll go in and their mind is blown and they're still not doing it, and I just like actually don't get it.

So when it comes to brand positioning, it is so core to what we've always done that it's actually always an ever-breathing document.

So we knew we were revolutionizing soda for the next generation.