Will AI Search Kill This $100K/Month SEO Business?

So rank and rent, I do encourage everybody to check out the corner office podcast as well for a double down response, but I'm going to try and recite it just as well as I did there.

So basically, a website landlord is somebody who, let's say you're just bored one day and you're a computer science student and you're going to build out your first website ever, but you need something to build a site about.

All right, so you're going to build a site for tree services in Savannah, Georgia.

and you build this site and you get it ranked on page one of Google and you start seeing it gets a lot of traffic and you put a phone number on that website and starts getting a lot of phone calls.

But you're not a tree service guy.

You just built a website, put it out there, and Google has, for some reason, developed an affinity for your site and put it on the top of page one, right?

That's not random either.

There's a science behind that.

Exactly.

I'm giving a basic example so people could visualize the model.

Well, now you have this website that's on page one of Google for tree services, Savannah, and it's getting a bunch of calls, but you're not a tree service guy.

What do you do? Well, I would recommend you call up a tree service company in Savannah, Georgia and say, hey, I got this website.

It's getting a ton of phone calls for tree services in Savannah.

Maybe you could take a free trial of it and try it out for seven days and see what it's like.

And so you hook them up to the calls for seven days.

They get a bunch of leads.

At the end of seven days, you call them up and you're like, hey, how did that trial go? Did you get a bunch of jobs? And he's like, yeah, I closed like three different jobs.

What do we have to do to keep this going? And I pitch him $1,000 a month or something along those lines.

And if they agree, I take their credit card information and that's when this becomes completely passive because the website just sits there because you're in a low competition city and niche and the website stays there at the top and the calls are automatically flowing to your client and they're just paying you every month to take all that call flow your website generates.

Yeah, obviously you need to put in the work up front.

There's a lot that goes into this with content and citations and other forms of backlinks.