Backlink

And so another thing was also like, okay, we need to boost our SEO.

How do we do that? Backlink swap.

Yeah, exactly, man.

We're swapping again.

We need to be doing more social media marketing like we can do it.

Backlink, backlink, backlink, backlink, backlink.

Yes,

exactly.

That is not where I want to live.

Backlink strategy is absolutely something we can help with from the high level strategy standpoint.

When it comes to actual outreach and getting you featured, this, in my opinion, is better suited for a PR expert.

Work with a public relations team who has a bigger strategy behind getting you featured than just a backlink.

And also, this is something that I would say is a really old school strategy.

that I'm not quite sure it would translate as well today because Google is really, really cracking down on spam and content, people who are breaking the rules for content creation.

So this is something where Backlink Outreach, I just don't think deserves a spot anymore from an SEO perspective, in my opinion.

There's a lot of people that would come after me and say that's different.

In our conversation, she hands you what I'm calling a backdoor to your visibility, something you may have never thought about as a marketing tool.

Today we're talking backlinks, guest posts, directories, the quiet, perhaps unglamorous stuff that builds what Christine calls your constellation.

So that instead of being one lonely star nobody can find in the universe, you are part of a pattern that people recognize.

She's going to walk us through exactly how to do it without turning ourselves into full-time content machines where we're only doing marketing and not coaching.

It can be your LinkedIn.

It can be Whatever you're doing, if you have a sub stack, it can be linked to that.

But the number one thing that is so important to getting you visible, which that's the biggest thing that most client or coaches need, that's why CoachLinkUp is in existence, and to build your credibility is you need backlinks.

And so, and backlinks are simply links that are posted on different websites that say, Hey, Christine has something interesting.

And if you're not up to the certain point, like, don't even try.

And then I kind of, I tried to do the Backlink thing for a while.

And I just never, I forget who it was.

It was like Backlinko, Neil Patel.

Do you know who that is?

Yeah, Neil Patel, he had, his was...

So you can build out legal service, FAQ, organization and attorney pages and content, but if you do it in a way that doesn't match the way that people converse conversationally with the AI search engines, the problem is you're not gonna be communicating your law firm's entity in such a way that the AI search engine actually understands.

So question targeting content development is very important, okay? So basically teaching content on your law firm's website in such a way that matches the conversational approach that people use when they use AI search engines makes it more likely for your law firm to rank in AI search engines, okay? So Backlinking is still important, but you wanna earn backlinks, not pay for them.

So we found on average, average client that works with us earns 96 quality backlinks per year um 24 of which are from domain rating 10 plus websites and we don't pay for any of them we earn our backlinks which is the white hat correct way to do it and that's why a lot of our seo clients get the results that they do so big shifts here is putting much more emphasis towards practice area specific pages focusing on gearing your content towards conversational AI, but also entity optimizations.

The last piece I haven't hit is person schema, knowledge graph alignment, authoritative source linking is more important than ever, okay? So what we do is we create an AI visibility authority score and report it because that's a metric that we look at because AI authority is basically the determinant as to whether or not your law firm's entity in the eyes of an AI search engine is actually prominent.

plus a bunch of other stuff right so what seo essentially you know was and is is how do you get on page one right so blue links one to nine and what ai searches is basically the llms understand who are the candidates who are on position one to nine, but then they basically bring in other agents and say, hey, now outside this search, let's say index, tell me who of these candidates actually has the evidence to really be mentioned or cited by me.

And then all the agents go out and look at all the other sources out there, from Reddit, to LinkedIn, to YouTube, to other websites, like backlinks as well, but in addition to the normal PageRank and Backlink algorithm.

And then the agents come back, start discussing it between them, Other agents come in as adversarial agents and reviewer agents.

And then at some point, the agents decide, okay, here are the names we want to mention to the, you know, whoever is on the other side typing the prompt in.

So the whole like LLM file and schema, like first of all, the LLM file is actually not proven and it's like agencies are kind of promoting it.

And yes, we also do it, but Google and Microsoft openly said that it has no impact whatsoever.

Schema obviously has, you know, FAQs have as well, right? Backlinks, of course, have.

And there was this Google leak as well.