Microsoft Bing

And so I believe that, um, people are going to mimic and continue to mimic success and those other environments, um, social and, and, and, uh, retail media and things like that are implementing auction environments very similar to Google.

Um, certainly, uh, Bing appears to literally implement every single thing that, I should call it Microsoft Ads, implements every little thing that Google Ads does shortly thereafter.

And it's a good system.

Imitation is the sincerest form of flattery.

Why the platforms disagree? The first reason is that AI platforms search different parts of the web.

According to Ahrefs, ChatGPT draws on both Bing and Google, Gemini on Google, Copilot on Bing, Cloud on Brave, and Perplexity on its own index.

the results can split sharply along those lines.

Ahrefs found that Xbox gets more mentions than PlayStation on ChatGPT, Perplexity, and Copilot, while PlayStation leads across Google's ecosystem.

And in 2023, I was in a room with Gary Vee and there was about a thousand real estate professionals in the room.

And he asked us, he pulled us and said, how many of you are still using Google? And so I shot my hand up and I'm looking around like, what else are they using? Like AOL, Bing, Yahoo.

And he said, how many of you are using AI? And this was in 2023.

And the other half of the room rose their hand.

Go.

Bing.

I'll scroll through this nice and slow for you.

The columns cover height, weight, hair or fur, head, neck, nose, eyes, ears, shoulders, body, arms, hands, legs, tail, movement, odor, and sound.

Step two, it runs all of those searches at the same exact time.

So ChatGVT, we know, pulls from Bing, which is Microsoft's version of Google.

Google's AI mode pulling from Google, obviously.

Whatever it's pulling from, it's running all of those searches, those 8 to 15, at the same time.

And in 2023, I was in a room with Gary Vee and there was about a thousand real estate professionals in the room.

And he asked us, he pulled us and said, how many of you are still using Google? And so I shot my hand up and I'm looking around like, what else are they using? Like AOL, Bing, Yahoo.

And he said, how many of you are using AI? And this was in 2023.

And the other half of the room rose their hand.

You might want to shove JavaScript down everybody's throats, but this is, this is a bit ridiculous because those tools that it, I can't even like it.

There's nothing that I can, it's like the, actually it's like Google search versus like the, the second one being Bing or something like that, you know? And it's like Google search is like 99.9% of search across the world.

Billions of people using it every day, trillions of searches every week.

It's just like, The second in the list is not doing anywhere near that.

And so I believe that, um, people are going to mimic and continue to mimic success and those other environments, um, social and, and, and, uh, retail media and things like that are implementing auction environments very similar to Google.

Um, certainly, uh, Bing appears to literally implement every single thing that, I should call it Microsoft Ads, implements every little thing that Google Ads does shortly thereafter.

And it's a good system.

Imitation is the sincerest form of flattery.

And when you say traditional search, you are right.

I'm assuming you're meaning in a Google search bar or a Bing or a Yahoo for the 8% or whatever people that use

those.

I don't want to forget anyone, but like that's what you mean by it.